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Scoop.it!
With the vast majority of people owning at least one device thatcan access the internet, today’s consumer is truly connected. Though in the scheme of things smartphones, tablets and e-readers are relatively new inventions, they are devices thatconsumers have rapidly adopted and integrated into their lives.How much time does the UK spend online?...
Jeff Domansky's insight:
60 days a year online on average? The Connected Consumer report from Webloyalty looks in detail at the devices owned by UK consumers, and how they are used in the shopping process.
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Scoop.it!
We all love a bit of online shopping but what goes through our head before we click to buy items over the web? We have done some research in the form of an infographic, which reveals some fascinating insights into the psychology of the online consumer. A massive 85% of people said they read online reviews before making a purchase and 1/3 of shoppers admitted buying an item after being influenced by a video. The research also looks into why we abandon sales at the checkout, which is predominantly down to hidden charges and having to register before buying. Check out our infographic below for the full insight into the mind of the online shopper....
Jeff Domansky's insight:
When we shop online we make sub-conscious decisions when we are buying items but what goes through our head before we click the purchase button?
Bart van Maanen's curator insight,
December 20, 2014 12:18 PM
Wat beweegt de online consument in de webwinkel? Wat reviews en video kennelijk veroorzaken in de psychologie van de shoppers. |
