The top sixty lessons in loyalty marketing (The Wise Marketer) | Public Relations & Social Marketing Insight | Scoop.it

When The Wise Marketer's team began to research and write 'The Loyalty Guide 7', they found that the loyalty market has never been so active, so passionate, so fast changing, and so heavily relied-upon by companies of all sizes to drive customer retention and acquisition, incremental sales and profitability, competitive differentiation, engagement and advocacy.

After completing work on The Loyalty Guide 7, the team reviewed their findings and drew up their 'Top sixty new lessons in loyalty marketing' from the report's 1,420 pages of up-to-date facts, figures, forecasts, trends and loyalty case studies from all around the world....