Facebook launches 360 Photos to transform any panorama shot into an immersive experience | Public Relations & Social Marketing Insight | Scoop.it

In its quest to explore more interactive media formats, Facebook is today introducing a new feature called 360 Photos, which lets people share immersive photos that can be controlled and viewed from different angles by the viewer.

Available on the web, Android, and iOS, 360 Photos can be created by capturing a panoramic photo on your smartphone or by snapping a 360-degree photo through a dedicated app or 360-degree camera. You can then share the photo through Facebook, as you would any other piece of media, and the app converts the file into the relevant format for Facebook’s News Feed. The 360 Photos are marked by a little compass icon, and you can maneuver the photo around by tilting your phone, swiping with your finger, or clicking-and-dragging with a mouse (desktop)....