Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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4 Reasons Why You Should Start a Podcast Now

4 Reasons Why You Should Start a Podcast Now | Public Relations & Social Marketing Insight | Scoop.it

The podcasting space is wide open right now for online entrepreneurs. When you start a podcast now you have a better chance of getting your message heard.


... podcasting is taking off like a rocket ship!


As an online entrepreneur, you have a tremendous opportunity to leverage this platform to get your content, your brand and your marketing message out to a wider audience.


There are four primary reasons podcasting is making such a huge resurgence, but before I get to those, let’s take a quick look at how podcasting stands up to a couple of the largest tried and true platforms....

Jeff Domansky's insight:

Denise Wakeman makes the case for podcasting.

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Podcasting as a Business Content Marketing Strategy - Search Engine Journal

Podcasting as a Business Content Marketing Strategy - Search Engine Journal | Public Relations & Social Marketing Insight | Scoop.it

Every day we hear more experts preaching the gospel of podcasting as a content marketing tool. It's a very enticing sermon. According to Google Analytics the average visitor to my website stays for two minutes and seven seconds. According to Stitcher {popular alternative to iTunes} the average podcast listener stays for twenty two minutes.


If you believe the concept that the time our audience spends in front of our content builds authority then by these statistics I would have to produce 11 blog posts to equal just one podcast. Podcasts place the ideas and expertise that establish us as an authority in front of our audience for a longer period of time per interaction. From a business content marketing strategy, this is why we podcast. 

Jeff Domansky's insight:

Remember, Podcasting is NOT for every business, but it can be a powerful tool in the right situation.

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