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Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. And get this: according to Edison Research, people who listen to audio listen to podcasts almost as much as they listen to the radio.
But why is podcasting important to PR and marketing professionals? Besides the wealth of knowledge it can provide us on a daily basis, its a piece of content marketing we can use to reach our audiences: 67 percent of podcast listeners don’t mind sponsorship messages and occasionally find them useful, compare to 6 percent of TV or radio listeners.
So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers...
Looking to learn about PR on-the-fly? These PR podcast pros will keep you posted. Thanks to Stacey Miller for collecting this valuable list.