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"I'm not at Audible to build podcasts. I'm at Audible to start a revolution. In the way audio is produced, and in the way audio is distributed."
“In the audio space, it is hard but doable to produce things of high quality. It is hard but doable to produce a lot of things. It is very difficult to produce a lot of high quality things,” Eric Nuzum, Audible’s senior vice president of original content, told me, continuing a line he’s always held since joining the Amazon-owned group last year to oversee original content (audiobooks has been its bread and butter): that Audible’s ambitions for audio stories are huge.
In April, Audible rolled out a new section in its mobile app called Channels, featuring curated collections like “The Daily Rush” or “The Weekender,” shows from many publishers like Marketplace or PBS Newshour, and voice-narrated versions of news stories from places like The Wall Street Journal, Scientific American, or The Washington Post (no preferential billing for the Jeff Bezos-owned Post).
It teased listeners with an original show: Presidents Are People, Too, hosted by a former Daily Show head writer and a historian. It introduced timely collections — “British Exit: The Global Impact” — with an editor-curated collection of analysis and opinion pieces from a variety of sources. Channels content came with a full Audible subscription, but there was no opportunity yet to subscribe to just Channels....
Innovation ahead in the world of podcasts at Audible.