Public Relations & Social Marketing Insight

“Many of our global clients have already requested that we block this site on our activity.”

An employee for the agency described it to BuzzFeed News as a “preventative measure”, as online advertising is assigned to websites algorithmically.
Omnicom handpicks the sites their clients’ ads run on, which is known as a whitelist, whereas ad exchanges or networks such as Google’s typically work on a blacklist where brands specify which sites not to run on.

The email from management added: “If you are running activity through ad networks such as MediaIQ/Regital, Quantcast & RocketFuel it is worth reaching out to your rep and making sure Breitbart is blacklisted and request a URL level site report over the past 30 days which all should be able to provide.”...

The President-elect's supporters are threatening to boycott Pepsi (PEP) over fabricated statements circulating on social media. Twitter users, many citing debunked news articles, claim PepsiCo (PEP) CEO Indra Nooyi told Trump fans to "take their business elsewhere.

"Sites designed to trick people, including Truthfeed and Gateway Pundit, published the fake quote while encouraging readers to stop buying Pepsi's products. Gateway Pundit also incorrectly claimed PepsiCo's stock plunged 5% because of the comment that Nooyi never actually made.

Nooyi never told Trump's supporters that Pepsi doesn't want their business and she even congratulated the president-elect on his victory. But she condemned the ugly rhetoric of the campaign....