Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Meet Hatsune Miku, Huge Virtual Japanese Pop Superstar

Meet Hatsune Miku, Huge Virtual Japanese Pop Superstar | Public Relations & Social Marketing Insight | Scoop.it

When Hatsune Miku comes on stage, she can't hear the crowd cheering. Nor can she see her fans swinging their green glowsticks to the beat. That's because Hatsune Miku isn't a person; she's an animated character.


Despite the Japanese superstar's lack of humanity, the crowd reacts to "her" like any of the other (human) acts that come through New York City's Hammerstein Ballroom. The audience, a mixture of teenagers and middle-aged men in plaid shorts, sings along, squeals at the first notes of their favorite tunes, and dances to Hatsune Miku's movements, which are about as complex as a bar mitzvah line dance, thanks to the fact that she's projected onto a screen.


The electric-blue pigtailed 16-year-old--yes, she has an official height, weight, and age--can work a crowd, nevertheless. Check out this call and response at a 2011 performance in Tokyo....

Jeff Domansky's insight:

Could we see Elvis back on stage anytime soon? With anime, anything's possible

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How a Pop Tune Became the Hottest Social Media Meme | Project for Excellence in Journalism (PEJ)

How a Pop Tune Became the Hottest Social Media Meme | Project for Excellence in Journalism (PEJ) | Public Relations & Social Marketing Insight | Scoop.it
The Lead Teaser: The hit song “Call Me Maybe” entered the news realm last week as a video of President Obama seemingly singing the tune went viral.

 

It's not often that a catchy pop song and speeches from President Obama fit together, but in the world of internet memes and viral videos, the two have collided to create a social media sensation.

 

A video produced by a 19-year-old sophomore at the University of Tennessee mashed together snippets from Obama speeches to make it seem as if he is singing the hit song "Call Me Maybe." In five days' time, it generated almost 8 million views on YouTube-making it the most-watched YouTube news video last week. It was also the week's No. 2 topic on Twitter, according to the New Media Index from the Pew Research Center's Project for Excellence in Journalism....

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The Meme's the Thing

The Meme's the Thing | Public Relations & Social Marketing Insight | Scoop.it

Memes are a big deal these days. You can’t go on Facebook without seeing a new version of the Grumpy Cat, or the Most Interesting Man in the World, or perhaps some variation on the “Keep Calm” theme. If you’re not sure about this whole meme thing, check out Know Your Meme, and you might just get it.A picture hits the web and people start making their own, either with their own Photoshop skills or through a service like the Meme Generator. Others might do their own version of a popular video, perhaps lip-syncing to a song. Some memes take off, while others whither and die....

Jeff Domansky's insight:

Are you a meme meme meme-y? Find out more in this look at memes. C'est la meme chose! ;-)

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