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Scoop.it!
What struck me recently in conversation with a few thoughtful PR pros was that we should be concentrating on adding values as well as value to programs.
When you look at a grove of old growth trees do you see value or values? That may define the true PR professional... 
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Scoop.it!
A PR writing teacher uncovered a disturbing trend among the PR industry’s future practitioners. See how schools are tackling the problem.
September is PR ethics months. To mark the occasion, the Public Relations Society of America is publishing a series of posts on the ethics and ethics training. Here’s one.
It began simply enough: a conversation about ethics with freshman and sophomore university students in my PR writing class.
Then, one young woman said that it was OK to be dishonest because “PR people are supposed to lie.” At least six other students nodded their heads in agreement....
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Scoop.it!
Ethics: The rules of conduct recognized in respect to a particular class of human actions or a particular group, culture, etc.
This small six-letter word packs a whole lot of meaning behind it, particularly in the PR and journalism world....
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