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Scoop.it!
According to PR News’ 2015 Salary Survey, written communications (57 percent) and media relations (48 percent) are considered two of the top PR skills most important for advancement within an organization. The survey, which took the pulse of 1,133 PR and marketing executives, also found that content creation (54 percent) trumped both crisis management (22 percent) and reputation management (32 percent) when it comes to skills most important for career advancement.... 
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Scoop.it!
PR Jobs booming say top PR recruiters ... Halfway through 2013, the PR job outlook has rarely looked so positive. Three top PR recruiters tell us what PR jobs are hot, what skills are in demand and who’s hiring. I interviewed three leading US PR recruiters including:Lynn Hazan, President of Lynn Hazan & Associates in Chicago; Amy Segelin, President of Chalenor Associates with offices in Boston and New York City; andDennis Spring, President, Spring Associates in New York City. What PR jobs are hot? The experts’ collective assessment? If you’ve got internal communications, marketing communications, healthcare or digital technology with social media experience, polish up your resume....
Jeff Domansky's insight:
The PR recruiters say PR jobs are there. Here's what to know and how to get ready...
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According to PR News research, those skills deemed the most important for advancement within an organization are the kind of skills that brought PR pros to the dance in the first place: writing and pitching the media.Hmmm what about social media?