Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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8 of the worst press release mistakes

8 of the worst press release mistakes | Public Relations & Social Marketing Insight | Scoop.it
From www.prdaily.com - May 7, 2015 6:13 PM

As much as I would love for the press release to die, it’s still a very effective tool when used correctly.

As Mickie Kennedy from eReleases wrote last month, Google has saved your news release. Gone are the days of keyword-stuffing to make certain you rank high in search results. Google now rewards beautiful prose again.
That said, people still make huge mistakes with their press releases. It's not just limited to PR pros, either. Top-level executives all the way down to interns get them wrong at times.

Let’s look at eight of the top news release mistakes....

Jeff Domansky's insight:

Gini Dietrich shares 8 big news release noodles. Good lessons.

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Marco Favero's curator insight, May 8, 2015 6:33 AM

aggiungi la tua intuizione ...
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AMATEUR, ARROGANT, WANDERING NEWS RELEASE OF THE DAY | Wine Industry Insight

From wineindustryinsight.com - May 15, 2012 5:31 PM

There might actually be news here, but this transcendentally offal news release won’t tell you what it might be. Lack of organization, absence of clarity, nauseous, self-congratulatory, “look how great I am” tone makes this wordy train wreck fail the “who gives a *bleep*?” test. Can this new venture afford a professional writer?...

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Thinking of Using a Fake News Site? Think Again.

From prsay.prsa.org - November 9, 2011 11:35 PM
PRSA Los Angeles Chapter Board Member Denis Wolcott provides an update on a previous PRSAY blog post about the Los Angeles-area water district that was caught using a fake news site to produce positive media coverage.

 

Credit The Los Angeles Times for not giving up on a story.

 

As much as I hate to see a water agency that does great work remain in the newspaper’s cross hairs, and as much as I hate to see someone in public relations getting slammed in print . . . the public relations profession needs to take notice and learn from this one.

 

And, the water district may want to ask for help from PRSA....

 

 

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10 Reasons Why Your Press Release Sucks

10 Reasons Why Your Press Release Sucks | Public Relations & Social Marketing Insight | Scoop.it
From www.holleywrites.com - June 7, 2012 5:41 PM
Press releases will continue to be the workhorse of public relations, even after social media has allowed businesses to engage directly with customers. Here are 10 mistakes to avoid when pitching one.
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PR fail: World’s dumbest news embargo – contentious.com

From www.contentious.com - February 25, 2012 11:22 PM

I cover technology for CNN.com and elsewhere, so I get a lot of pitch e-mails from PR folks. Some of these are very useful and well targeted. Most are rather “meh.”

 

…And a few are utterly stupid.

 

Here’s one such e-mail I received today, in its entirety. Name of the PR person, PR firm, and client are removed to protect the guilty...

 

[Yep. Stupid alright! JD]

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