Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Memo to Tom Foremski: Die Linkbait Journalism, Die!

Memo to Tom Foremski: Die Linkbait Journalism, Die! | Public Relations & Social Marketing Insight | Scoop.it

New webmaster rules from Google just killed PR agencies according to Tom Foremski's post "Did Google just kill PR agencies?" last month.He highlights a Google webmaster update warning about black hat, linkbait press releases and other similar improper SEO content practices trying to manipulate search engine results.Look out PR agencies Foremski warns....

Jeff Domansky's insight:

Will Google slap finally kill news releases? Tom Foremski warns of impending doom for PR agencies too and it's too over the top for me so I responded in kind. 

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Dear Gracie: When Clients Want to Distribute Non-News | PRNewswire

Each week, Dear Gracie answers questions from ProfNet Connect readers with advice from our network of nearly 50,000 ProfNet experts. 

 

Dear Gracie,

Some of my clients repeatedly ask me to pitch announcements that I don’t think qualify as “news.” I know if I do pitch the information, journalists will be annoyed and I could damage my media relationships. How do I explain this to my clients?

 

Peeved Pitcher

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