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The world's worst press release landed in my inbox the other day.
Competition is stiff for that title but this release, which came with the subject line, "Lifesaving information for Chicago citizens," ran away with the crown.
After a cheery, "Hi Mary," it began:
"We are only a little over a halfway through with 2017 and Chicago's violence shows no signs of stopping."
No argument there. Violence is the curse, the tragic flaw, the interminable disease of this great city — a psychological undercurrent even in the many neighborhoods that rarely witness it; and this wasn't the first press release I've ever gotten that takes note of that fact. I routinely get pitches involving violence, some with ideas that sound productive, like programs that work with kids in struggling parts of town.
The world's worst press release wasn't one of those.
Not the worst news release I've ever seen but pretty bad. A nothingburger.