New service cuts the PR cr*p | Behind the Spin | Public Relations & Social Marketing Insight | Scoop.it

A new web-based service identifies and strips out annoying buzzwords from press releases at the click of a button.

 

The Buzzsaw service from Twelve Thirty Eight is available at: http://www.1238kmh.com/buzzsaw.htm

 

Twelve Thirty Eight’s recent Buzzword Report highlighted the PR buzzwords, terminology and practices most likely to inflame journalists.   There are more than 500 in the database already, including terms like repurposing, solution, robust, best of breed, mission-critical, scalable, next-generation, web-enabled, leading, value-added, leverage, seamless, etc....