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...Late last year, PR Newswire analyzed press release data and found that the inclusion of multimedia significantly improves press release results. An infographic, which is more detailed than a photo and conveys information more quickly than a video, successfully extends the core message of a press release, bringing text to life by highlighting the important components. Due in part to social media, information is so abundant it can make your head spin, so an infographic, as a diversion from plain text, gets right to the point, simplifies complex information and creates another opportunity to impact the reader in an instant. All this considered, it is no wonder that multimedia news releases get more play....
