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12 Ways to Optimize Press Releases & Avoid Google Penalties

12 Ways to Optimize Press Releases & Avoid Google Penalties | Public Relations & Social Marketing Insight | Scoop.it
From searchenginewatch.com - August 14, 2013 1:28 AM

Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links in press releases (and guest posts and articles), there are still press release optimization opportunities.


Google's most recent update to their defintions of link schemes sent shockwaves through the SEO and online PR world; a real downer to link building strategists.


It's true: the world's largest search engine called links in press releases "unnatural" and is mandating nofollowing them. What does this mean to organizations using press releases to gain digital visibility in search and social?For brands publishing a press release or an article on your site and distributing it through a paid wire service, such as PR Newswire, Business Wire, Marketwire or through an article site, you must first make sure to nofollow the links if those links are "optimized anchor text."


Is This a Big SEO Deal? Yes. No. Maybe.


Google has been slowly squeezing the SEO life out of press releases for a while now.


"In 2006 online press releases were amazing for SEO. In 2013? Not so much," said Joe Laratro, SEO expert and PubCon lead moderator. "Online press releases have had very little value in terms of links and content over the past few years – I would say it had been steadily declining. However, I still thought it was a good part of a large organic link building strategy until the new guideline changes."...

Jeff Domansky's insight:

So there. The sky is not falling but the landscape is changing and the ways to get better news release results need revamping.

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How to become your own DIY PR consultant

How to become your own DIY PR consultant | Public Relations & Social Marketing Insight | Scoop.it
From www.bbc.co.uk - June 1, 2013 1:15 AM

Making sure your shiny new app gets the recognition it deserves is tough - but there's a lot you can do yourself, as the BBC's Fiona Graham finds out... The perfect pitch Your pitch should include:

- The name of your app as it is spelt on the App Store

- What it does, and why it is different

- The price

- One link to your product website

- One link to the app store product page

- One or two screenshots

- A video - ideally no longer than 30 seconds

- A description in a concise paragraph - who your audience is, what your app does

- What sets it apart from the crowd.

- If you include a press release it should be in the body of the email under the pitch

- Promo code for the app Contact information - email and not a link to a contact form Skype IDs,

- Twitter IDs


"You don't have to be an expert in human relations to do this," she says....


Source: Erica Sadun and App Design Vault

Jeff Domansky's insight:

Great checklist for any product press release or blog post. And not just for do-it-yourselfers.

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The Press Release: Just Walk Away PR | Laura P Thomas

The Press Release: Just Walk Away PR | Laura P Thomas | Public Relations & Social Marketing Insight | Scoop.it
From laurapthomas.x.iabc.com - November 15, 2012 10:27 PM

When asked if it will, Wendy Artman of GroundFloor Media says, “I will always respond by saying absolutely not! When pitching reporters, more often than not they ask for a release.”


But, the press release’s audience has really become anyone on the internet. One idea to take it forward is to trade it for a blog post.


Jeremy Porter, co-founder and editor of Journalistics, a blog about public relations and journalism topics thinks, as I do, that there is little return on the investment in creating and distributing a press release. “The results tend to be pretty lackluster, even from those fancy multimedia or social news releases. There has to be a better way, and I think that way is a news blog,” he says.


I agree – with the caveat that the blog can’t just be filled with typical press release jargon....

 

[Reinventing the news release as blog news ~ Jeff]

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Google update has not killed press releases or PR Agencies its just killed crap content and spammy writing | 10 Yetis

Google update has not killed press releases or PR Agencies its just killed crap content and spammy writing | 10 Yetis | Public Relations & Social Marketing Insight | Scoop.it
From www.10yetis.co.uk - August 14, 2013 1:19 AM

10 Yetis Vents - Google update has not killed press releases or PR Agencies its just killed crap content and spammy writing.


Right now the interwebs are full of "Google has killed PR Agencies/press releases" stories. These all relate to big G's latest update that talks about its crack down on keyword optimised press releases and the need to use no-follow links in stories that PRs push out.


Whether it is emails from nervous clients wanting clarification on the situation, or people on Twitter sending me DMs asking if I have seen various stories (because we set our stall out around being very SEO savvy), it is really up in my grill right now.


Not many public relations professionals have put their head above the parapet and come out with their take on this, so I thought I would give it the first shot....

Jeff Domansky's insight:

10 Yetis analysis will help you refocus your news release efforts. Recommended reading for PR and marketing people.

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Jeff Domansky's comment, August 14, 2013 2:17 PM
Totally agree Julia, this was a useful overview.
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Presefy Lets You Control Presentations With Your Phone, No Software Required | TechCrunch

Presefy Lets You Control Presentations With Your Phone, No Software Required | TechCrunch | Public Relations & Social Marketing Insight | Scoop.it
From techcrunch.com - March 25, 2013 9:01 AM

... As anyone who has studied in the fine art of Giving Presentations That Aren’t Horrible can tell you, the first step in giving an engaging talk is getting the hell away from your computer. You want to talk with your audience, not at your laptop.

 

That means using a remote control. And using a remote control, of course, means stepping into a world of pain. Oh, you’re using someone else’s laptop at the last minute? Better track down some compatible USB drivers and hope that they don’t explode in your face. Oh, you forgot to swap out the batteries with fresh ones? Hope you didn’t want to go past the third slide.

 

Presefy wants to kill off the uni-purpose remote control, instead pushing the responsibility of steering to your smartphone. But here’s the special twist: because it’s all done through the browser, no special drivers or apps are required. Here’s how it works...

Jeff Domansky's insight:

Great potential Powerpoint pain reliever.

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Lorenzo Barbantini Scanni's curator insight, March 27, 2013 3:37 AM

I have seen many but this might be interesting, let me know your thoughts..
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The Press Release: Public Relations Marketing Tool | Laura Thomas

The Press Release: Public Relations Marketing Tool | Laura Thomas | Public Relations & Social Marketing Insight | Scoop.it
From laurapthomas.x.iabc.com - November 15, 2012 9:26 PM

So, to quickly recap yesterday's post, the press release did not die, but was also not resuscitated by a new social media version. It remains an undead communication tool that its original target – journalists – has no interest in ...

 

[Laura Thomas shares an excellent overview of press releases and the challenge of convergence of PR and marketing ~ Jeff]


Via Miguel Macedo
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Jeff Domansky's comment, November 15, 2012 9:43 PM
Miguel, thanks for this excellent share!
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