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OMG
BuzzFeed has gone Fortune and its Original Trust Content one better.
Instead of cranking out BuzzFeed-like content for corporate-owned media, the publication will teach you how to draft stories like the pros.
That’s right. You too can write scintillating headlines like “15 Reasons Taylor Swift Might Be a Cat” or “27 Better Ways to Eat Ramen.”
It’s another form of journalists reaching into corporate pockets with the value proposition, “We can help with that burdensome chore called content development.”
Unfortunately, as Lou Hoffman poin ts out, the Buzzfeed news release was deadly and completely dull and boring. No excuse and any good PR pro would do much better. Buzzfeed, heal thyself. Especially if you're going to claim to teach others how to do it.