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Curated by Jeff Domansky
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The New York Times’ digital business more than doubled in the past six years

The New York Times’ digital business more than doubled in the past six years | Public Relations & Social Marketing Insight | Scoop.it
From www.recode.net - May 9, 2017 10:36 AM

The New York Times can thank an uptick in subscribers — specifically digital subscribers — for its positive earnings report last week.


The Times’ digital subscription effort, at first controversial, is now its most important source of revenue growth and shows how it can become a digital-only publisher.


TSo how is its digital business doing overall? For the past six years, Times’ digital revenue (subscribers and ads) more than doubled to $442 million. Print-only revenue fell 18 percent to just over $1 billion in the same period. In 2015 Times’ leadership announced that they aimed to hit $800 million in overall digital revenue by 2020 — a goal that will be difficult at best.


RMost of the digital gains are coming from digital subscribers. From 2011 to 2016, money from people who only pay for its online version rose more than five times, or 418 percent, to $233 million....

Jeff Domansky's insight:

The digital divide is narrowing and digital revenue arrives just in time.

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write, edit, blog: Why old media still smashes it when things really matter

write, edit, blog: Why old media still smashes it when things really matter | Public Relations & Social Marketing Insight | Scoop.it
From writeeditblog.blogspot.ca - January 1, 2016 10:04 AM

So these young men and women, who are highly savvy when it comes to new media, and how to spread news using it, had no idea that you can buy space for a personal announcement in a print product and its online equivalents.


I suspected that they'd see me as a media dinosaur for feeling it was important to mark such an important life event in print. But they didn't. In fact, they all thought it was really cool.


So Bea hung fire on the Facebook update until The Times announcement was published, and then did a screen grab from The Times iPad app that became her Facebook post. Then she bought five copies of the paper.


Of course, many more people saw that Facebook announcement than heard of the engagement from The Times.


But I learned that it really mattered to these new-media natives that the first announcement came in the paper-of-record environment of the Times....

Jeff Domansky's insight:

Remember print? Andy Bull shows why print still matters with a personal anecdote.

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rodrick rajive lal's curator insight, January 2, 2016 6:58 AM

Old media still works, that is print media at least in the form of printed newspapers, billboards and hoardings, banners and leaflets. It might be surprising for many to know that information technology has yet to  reach millions of people in rural areas, and many developing countries. The old world charm of seeing a marriage announcement in a newspaper beats anything that appears on electronic media. In many cases, the hard copy of a document is better than the soft copy! 
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