Public Relations & Social Marketing Insight

Titled after the portuguese word for feather, the ‘PLUMA’ track bike lives up to its namesake with a lightweight body and elegant shape. designed by Nuno Teixeira industrial design, the ‘PLUMA’ concept was dreamt up back in 2010, and after one year in production the first prototype is ready to hit the track. With a carbon sandwich and AIREX R63.80 PCV foam frame, the pluma bike sports a curvy physique to help air flow along the bike’s body.

The streamlined bicycle aims to be feather soft as well as feather light, reducing the number of exposed moving parts and tubes to prevent injury to the rider in case of a fall. with a PRO track carbon disk rear wheel to minimize drag, and a PRO 5 spoke carbon track wheel at the front, the curvy ride carries no unnecessary weight. like the majority of professional velodrome track bikes, PLUMA is a fixed-gear model, and comes without breaks. Nuno Teixeira industrial design’s elegant bicycle has been taken from render to reality by constellation composite, specialists in turning concept transport designs into working physical pieces....

The key to a gadget’s ubiquity is balancing both function and design, so the device can enhance someone’s lifestyle without requiring them to change their behavior…too much.

I was lucky enough to spend 17 years of my career at HP, mostly with the PC and printer business, at a time when we were creating new businesses and taking new ideas to market at a breakneck pace Some of the basic rules

I learned back then became extremely relevant when I joined Livescribe. Right away, we shifted our product design to embrace smartphones and tablets given the ubiquity and power of modern mobile devices....