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The secret to building a blog with a raving fan base that’s ready to buy what you sell has nothing to do with how much content you create.It, instead, has to do with how good you are getting your content into the hands of more people.Sound hard to believe? Or maybe you’ve heard me talk about this before?
Bear with me for a sec, and keep reading.Why I Spend 80% Of My Time Promoting ContentIf you spend time writing a piece of content, and that content only gets 1,000 readers, chances are there are one million other people in the world who can benefit from what you wrote.Why, then, would you spend more time creating content when you already have something that your ideal customers can benefit from?...
Marketing is more efficient then sales
How are you staying in contact with your prospects, clients and referral sources? If you are checking in and touching base, you're boring them to tears. You need to add VALUE to the relationship even before there might be a substantive relationship. Use information, introductions and invitations to stay on the grid.