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Scoop.it!
What is the most powerful tool in your marketing arsenal? Is it keyword research? Copywriting? Beautifully designed ad campaigns? Maybe… I’m not going to keep these techniques a secret. I wanted to share with you the psychological insights I learned so you can dramatically improve your game by leveraging Facebook marketing more effectively. So, what are the most important psychological “hacks” you can start using today to improve your social media marketing?... 
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Psychology and web design may seem like two very different areas with nothing in common, especially if you’re running an e-commerce site. However, if your primary goal is to increase your conversions- which it should be- knowing a few principles of behavioral psychology can help with that. For example, “anchoring” is a decision-making strategy that shoppers use when they’re not sure how much they should pay for a product or service. When that happens, your audience looks to context clues to help make their decision, and they often end up choosing whatever the middle ground is. You can take advantage of this to boost your profits by adding an “extreme” option on the higher end of your options, thus funneling consumers towards the middle option. You can also incorporate the principle of social herding, which states that people are more tribal than individual; instead of making decisions completely on their own, people find others with similar beliefs and values and go along with the group. Add a line to your newsletter or blog sign-up that says “Join 6,000 others and subscribe today!” to see this in action....
Jeff Domansky's insight:
Fascinating look at psychology and how to apply it in marketing.
Scoop.it!
Producing great marketing campaigns and advertisements is more than just informing people about a new product – a successful ad taps into the unconscious of the consumers and directs them to make a purchase. An understanding of behavioural psychology and its principles is vital to develop an emotional connect between the product and the consumer. Here is a list of simple practices that will help you exploit the psychology of a consumer and boost your marketing campaign....
Jeff Domansky's insight:
Classic advertising psychology is worth studying.
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![The Science of Persuasion [Infographic] | Hubspot | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/-je8RtTInp43dDn30y0j0jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
What influences us to say yes? Researchers have been studying this question for over 60 years and there's no doubt that there's a science to how we are persuaded. Here are the six universal factors that guide our decision-making....
Jeff Domansky's insight:
In this useful infographic, Hubspot answers the important question: "How do you sway a buyer?" with six universal truths.
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... Q. What senses are heightened online because some senses can’t be used online? Very good question, indeed. I think, obviously, the visual senses are high. We have found this particularly with young people, the digital natives, young people who have grown up not knowing a non-digital world. They may not be as literate in the traditional sense as people of my generation, but they are visually very literate, indeed. They are able to interpret visual imagery at much greater speed and often much greater accuracy than older respondents. It’s due to playing video games. It’s due to MTV; it’s due to having to process pop videos....
Jeff Domansky's insight:
How neuroscientific developments and research findings can be applied to online retail, e-commerce and Conversion Rate Optimisation.
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From
medium
We can shortcut the path to trust and sell more products by leveraging certain behavioral psychology principles called cognitive biases and heuristics. Cognitive biases and heuristics are mental models (sometimes irrational or flawed) used to reduce the time or energy for a task when making judgments. While there are over 100 cognitive biases and heuristics, I want to focus specifically on ones that give your product instant trust in the eyes of the consumer. Hence trust hacking. But first, a warning: I am in no way promoting black hat persuasion tactics for the sole purpose of getting money from people. You must first have a good product that will genuinely help consumers. These tactics will help get your product into more of the right hands. If that is not you, stop reading right now. Onward....
Jeff Domansky's insight:
Six psychological triggers that can help you in your content marketing strategies.
Scoop.it!
Marketing is ultimately the science of persuasion. We use ads to convince people to choose us over our competitors or to buy now rather than later. We study analytics to see how convincing we actually are. A basic understanding of some common psychological principles can really improve your messaging and increase the likelihood that a person will “convert,” or take the action you want them to take. Just remember that no truth is absolutely universal in either psychology or marketing. There will always be people and situations that don’t fit the norm, so be sure to test your results!...
Jeff Domansky's insight:
Lisa Sherman shares 13 psychological principles that could make your marketing more effective. Good read.
Kasia Hein-Peters's curator insight,
May 6, 2015 1:56 PM
Let's just be careful and not use psychology to manipulate customers... |
Add emotions and get better Facebook results.