Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Producing great marketing campaigns and advertisements is more than just informing people about a new product – a successful ad taps into the unconscious of the consumers and directs them to make a purchase. An understanding of behavioural psychology and its principles is vital to develop an emotional connect between the product and the consumer. Here is a list of simple practices that will help you exploit the psychology of a consumer and boost your marketing campaign.... 
No comment yet.
Sign up to comment
|
Scoop.it!
Marketing is ultimately the science of persuasion. We use ads to convince people to choose us over our competitors or to buy now rather than later. We study analytics to see how convincing we actually are. A basic understanding of some common psychological principles can really improve your messaging and increase the likelihood that a person will “convert,” or take the action you want them to take. Just remember that no truth is absolutely universal in either psychology or marketing. There will always be people and situations that don’t fit the norm, so be sure to test your results!...
Jeff Domansky's insight:
Lisa Sherman shares 13 psychological principles that could make your marketing more effective. Good read.
Kasia Hein-Peters's curator insight,
May 6, 2015 1:56 PM
Let's just be careful and not use psychology to manipulate customers... |
Classic advertising psychology is worth studying.