Public Relations & Social Marketing Insight

How do you get news and ideas into the hands of already-well-informed opinion leaders in public office? And how do you add substantively to the public discourse while avoiding the trap of becoming "just more noise"?

These were some of the challenges General Electric faced in designing its ground-breaking #Pressing campaign. Linda Boff, GE's Executive Director, Global Brand Marketing, sat down with us to discuss the campaign and how partnering with RebelMouse provided her team with the end-to-end platform they needed to deliver high-quality curated content to their audience...