Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Nieman Reports: Election '16: Lessons for Journalism

Nieman Reports: Election '16: Lessons for Journalism | Public Relations & Social Marketing Insight | Scoop.it
As journalists continue to critique their coverage of the presidential election, Nieman Reports is publishing an ongoing series of articles exploring the issues, challenges and opportunities—from newsroom diversity to fake news to community news outlets—that will inform reporting going forward. The full list of articles is below.
Jeff Domansky's insight:

Covering thought leadership in journalism: Election '16: Lessons for Journalism is recommended reading if you follow journalism and social media.

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Online, Everything Is Alternative Media

Online, Everything Is Alternative Media | Public Relations & Social Marketing Insight | Scoop.it

Breitbart, the website at the center of the self-described alternative online media, is planning to expand in the United States and abroad. The site, whose former chairman became the chief executive of Donald J. Trump’s campaign in August, has been emboldened by the victory of its candidate.

Breitbart was always bullish on Mr. Trump’s chances, but the site seems far more certain of something else, as illustrated by a less visible story it published on election night, declaring a different sort of victory: “Breitbart Beats CNN, HuffPo for Total Facebook Engagements for Election Content.”

It was a type of story the site publishes regularly. In August: “Breitbart Jumps to #11 on Facebook for Overall Engagement.” In June: “Breitbart Ranked #1 in the World for Political Social Media; Beats HuffPo by 2 Million.” Late last year: “Breitbart News #6 for Most Comments Among English Facebook Publishers Globally.”

These stories were self-promotional. But the rankings, released on a monthly basis by a company called NewsWhip, which measures activity on social networks, represented a brutal leveling. They were unelaborated lists that ranked outlets in terms that were difficult to dispute — total shares, likes and comments....

Jeff Domansky's insight:

Another big question ahead in the new presidency is what role online media will play both inbound and outbound from the White House..

El Monóculo's curator insight, November 12, 2016 11:38 AM

Another big question ahead in the new presidency is what role online media will play both inbound and outbound from the White House..

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10 Ways the Media and Tech Industry Helped Create Donald Trump | MediaShift

10 Ways the Media and Tech Industry Helped Create Donald Trump | MediaShift | Public Relations & Social Marketing Insight | Scoop.it

Three weeks after Donald Trump won a historic victory to become the 45th president of the United States, the media postmortems continue.

 

In particular, the role played by the media and technology industries is coming under heavy scrutiny in the press, with Facebook’s role in the rise of fake news currently enjoying considerable coverage.

 

This represents a shift from earlier in the campaign, when the volume of media airtime given to Trump was often held culpable for “The Apprentice” star’s political ascendancy.

 

In truth, a Trump presidency is – in part – a reflection of the status and evolution of the media and tech industries in 2016. Here are 10 ways that they combined to help Trump capture the White House in a manner not previously possible. Without them, Trump might not have stood a chance....

Jeff Domansky's insight:

More insight into the Trump election win .Why? How? Who done it?

DigitalDimension's curator insight, December 7, 2016 12:29 PM
10 maneras en que los medios y la industria de la tecnologĂ­a ayudaron a crear a Donald Trump
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Here's Why That Misleading AP Tweet About Hillary Clinton Matters

Here's Why That Misleading AP Tweet About Hillary Clinton Matters | Public Relations & Social Marketing Insight | Scoop.it

It looked like a garden-variety promotional tweet, designed to attract attention to the AP’s big investigation into allegations of conflict of interest on the part of the Democratic presidential candidate. But by trying too hard to drum up interest in the piece, the wire service made itself the target instead.

The post made a significant, and startling, claim. Namely, that “more than half those who met Clinton as Cabinet secretary gave money to Clinton Foundation.” Surely this was compelling evidence of a conflict.

As sharp-eyed reporters for competing news outlets noted within minutes of the tweet and article being posted, however, this statistic was only true if you ignored the thousands of government officials, dignitaries, and so on that Clinton met in her capacity as Secretary of State....

Jeff Domansky's insight:

The perils of social media, politics and AP's surprising lapse in fact checking and journalism ethics.

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