Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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New website 5 Calls makes it easy and convenient to contact your representatives

New website 5 Calls makes it easy and convenient to contact your representatives | Public Relations & Social Marketing Insight | Scoop.it
From boingboing.net - January 29, 2017 1:41 AM
A lot of former congressional staffers agree that the best way to make your voice heard is to call your representatives rather than emailing them. And a new website makes that easier than ever. 5 Calls streamlines the calling process to make it user friendly and convenient. Simply enter your zipcode at the top left and you’ll be given a personalized list of numbers to call about the most pressing issues of the day. Click through topics on the left hand column to access a brief overview of each issue, a script to use when placing the call, and an explanation of why you’re calling a particular office (i.e. it’s one of your Senators or the Army Corps of Engineers is conducting an environmental impact report on the Dakota Access Pipeline)....
Jeff Domansky's insight:
Cool tool for political activism.
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Truth'O'Meter: Which Presidential Candidates Are More (Or Less) Truthful

Truth'O'Meter: Which Presidential Candidates Are More (Or Less) Truthful | Public Relations & Social Marketing Insight | Scoop.it
From dadaviz.com - August 16, 2015 3:54 PM

This Data Visualisation by @iantsommers. should be required reading for all US voters. As should is data source Politifact.

Jeff Domansky's insight:

Enough said, Mr Pants on Fire!

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Jeff Domansky's curator insight, August 16, 2015 4:10 PM

Enough said, Mr Pants on Fire!
kelvin dsuja's curator insight, August 17, 2015 2:51 AM

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Twitter Reaction to Events Often at Odds with Overall Public Opinion | Pew Research Center

Twitter Reaction to Events Often at Odds with Overall Public Opinion | Pew Research Center | Public Relations & Social Marketing Insight | Scoop.it
From www.pewresearch.org - March 8, 2013 7:44 AM

The reaction on Twitter to major political events and policy decisions often differs a great deal from public opinion as measured by surveys. This is the conclusion of a year-long Pew Research Center study that compared the results of national polls to the tone of tweets in response to eight major news events, including the outcome of the presidential election, the first presidential debate and major speeches by Barack Obama.

 

At times the Twitter conversation is more liberal than survey responses, while at other times it is more conservative. Often it is the overall negativity that stands out. Much of the difference may have to do with both the narrow sliver of the public represented on Twitter as well as who among that slice chose to take part in any one conversation....

Jeff Domansky's insight:

Valuable perspective for issues management, public affairs, marketing pros...

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Steve Miller's curator insight, March 11, 2013 3:52 PM

This is a groundbreaking study in understanding how social media, and Twitter in particular, might impact public opinion. I think many of us in communication would have assumed that the Twitter-verse is younger and leans more Democratic. Therefore it is not surprising that the trending on any given topic on Twitter would not always mirror public opinion.

 

However, the researchers were also able to dig up a number of other interesting factors that contribute to the disconnect between Twitterites and the general public. One is simply numbers: there are far fewer people on Twitter relative to the voting public as a whole. Twitter also reaches beyond voters to people under the age of 18, non-U.S. citizens and others. It is also clear that Twitter records nearly instant reaction to a given issue without the benefit of the further reflection. Reactionary might be the right word.

 

The question I have is how much do these knee-jerk pronouncements on Twitter actually shape public opinion. One might suggest "not a lot" based on this study.
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Creating Content that Serves its Civic Duty | Business 2 Community

Creating Content that Serves its Civic Duty | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - February 2, 2012 3:31 PM
Have you ever tried to get information from a government website about a specific topic?

 

Did it make you wonder if anyone at that government office understood how to make content available to consumers?While governmental entities do not market products or services in the same sense as most businesses do (many government services are not duplicated in the private sector), by their very nature they compile a great deal of information....

 

[Useful tips and 3 great website examples - JD]

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Wonderland: Truth, lies, statistics and alternate facts

Wonderland: Truth, lies, statistics and alternate facts | Public Relations & Social Marketing Insight | Scoop.it
From www.theprcoach.com - January 27, 2017 10:46 AM

What we’ve got here is [NOT] a failure to communicate” to slightly alter the famous line from the movie Cool Hand Luke.


That line best describes public response to the Trump inauguration, the massive DC and national Women’s March, and the public and social media response to the first six days of the new administration.


The Trump campaign and transition teams, and the new White House advisors all pride themselves on their social media savvy. Led by the newly sworn-in POTUS and Twitter-in-Chief, social media is now alive with the sound of truth, lies, statistics and “alternate facts.”


And the new administration is scrambling to respond....

Jeff Domansky's insight:

Twitter is filled with competing truths, lies and “alternate facts.” More than 2.5 million Twitter followers have pledged to support Alt-Gov accounts and a real movement is born.

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loancount's comment, January 28, 2017 5:10 AM
Interesting...!!
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New York Times: Too Much Sameness on TV Sunday Shows, Including 'Wackobird' Whacker John McCain | NewsBusters

New York Times: Too Much Sameness on TV Sunday Shows, Including 'Wackobird' Whacker John McCain | NewsBusters | Public Relations & Social Marketing Insight | Scoop.it
From newsbusters.org - June 10, 2013 11:42 PM

On Sunday, New York Times reporter Jennifer Steinhauer explored how the Sunday network interview show producers and politicians “collaborate in a seductive ritual” to book the most powerful guests. But there’s a great sameness on the guest list: Sen. John McCain’s done 60 Sunday shows just since 2010.

Steinhauer says he’s a “dream guest” in part because he “compares members of his own party to deranged fowl” (wacko birds), at least at liberal networks:

When it comes to a dream guest, program hosts say, Mr. McCain checks almost every box: a senior Republican senator who can speak authoritatively and contemporaneously on many issues, flies secretly to Syria, compares members of his own party to deranged fowl and yet is a reliable opponent of most Obama administration policies.

“What makes a good guest is someone who makes news,” said Mr. Wallace, the Fox host. “To make news, you have to be at the center of the news and willing to talk about it in a noncanned way, someone who always come to the shows ready to play.”

Jeff Domansky's insight:

Great talk show insight, especially what makes a great guest like 'Wackobird'  Whacker John McCain. DC is never dull. Or is it?

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Twitter Reaction to Events Often at Odds with Overall Public Opinion | Pew Research

Twitter Reaction to Events Often at Odds with Overall Public Opinion | Pew Research | Public Relations & Social Marketing Insight | Scoop.it
From www.pewresearch.org - March 4, 2013 7:15 PM

...The lack of consistent correspondence between Twitter reaction and public opinion is partly a reflection of the fact that those who get news on Twitter – and particularly those who tweet news – are very different demographically from the public.

The overall reach of Twitter is modest. In the Pew Research Center’s 2012 biennial news consumption survey, just 13% of adults said they ever use Twitter or read Twitter messages; only 3% said they regularly or sometimes tweet or retweet news or news headlines on Twitter.

Twitter users are not representative of the public. Most notably, Twitter users are considerably younger than the general public and more likely to be Democrats or lean toward the Democratic Party. In the 2012 news consumption survey, half (50%) of adults who said they posted news on Twitter were younger than 30, compared with 23% of all adults. And 57% of those who posted news on Twitter were either Democrats or leaned Democratic, compared with 46% of the general public. (Another recent Pew Research Center survey provides even more detail on who uses Twitter and other social media.)...

Jeff Domansky's insight:

This Pew research is worth reading for marketers, PR and public affairs pros. A great reminder about our social media and Twitter assumptions. 

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