I've Been Lobbied! Intense Efforts to Save Pink Slime's Reputation | Public Relations & Social Marketing Insight | Scoop.it
Over the course of writing a single article, the author received emails from several sources claiming pink slime is being treated unfairly.

 

...These efforts to educate me must be understood as a tiny fraction of the effort that is going into lobbying in favor of BPI and its product. Yesterday, the governors and lieutenant governors of five states toured BPI's facilities and participated in a heated press conference, which also included the undersecretary of the United States Department of Agriculture for food safety.

 

This is breathtakingly high-level -- and perhaps unprecedented -- support for the public relations troubles of a private food company....