Five insights for public media newsrooms in the digital age | Public Relations & Social Marketing Insight | Scoop.it

“We want most of all to enrich man’s spirit,” Johnson said.

Johnson’s words in launching the Corporation for Public Broadcasting set the tone for a discussion on public media in today’s digital world at Knight Foundation’s Media Learning Seminar.

“That’s a little bit of the role we have today in thinking about what is public media’s role in enriching man and women’s spirit in our country, and ensuring a thriving and informed democracy,” said Knight Foundation’s Vice President for Media Innovation John Bracken kicking off the conversation with representatives of NPR, Detroit’s WDET and St. Louis Public Radio.

While public media continues to be guided by the spirit of Johnson’s remarks, the digital age has brought huge changes to the kind of information people want and the way they access it, pushing news organizations to meet new information demands, the panel agreed. Yet while Americans are inundated with news and content, “it’s not true that all our information needs are met,” said Mike Oreskes, senior vice president, news, and editorial director at NPR.

The biggest unmet need is in local journalism, he said....