Public Relations & Social Marketing Insight

Given the job PR has done to support the growth of the tech industry, it's time to celebrate the top tech PR executives globally. And there are 100 of them.

We have therefore decided to celebrate the top tech PR executives that have played their part in supporting some of the now household names in the tech industry and developed the sector as a whole.

To do so, we have again put the decision in the hands of the Hot Topics community and asked them to nominate the 100 top tech PR executives globally.....

Last summer, PR giant Edelman became the focus of negative media attention when it became known that the agency was open to representing so-called "climate deniers." A perception of environmental callousness was furthered when an internal email from Edelman somehow reached the Climate Investigations Center, in which the firm's then-CEO and U.S. president Mark Hass said it was not necessary that he comment on the agency's stance on which clients it will or won't take.

Suddenly, a full-scale attack was launched against Edelman by many media outlets, painting the firm as a greedy organization that prioritized profits over principle. The episode sparked a months-long PR crisis for Edelman (no, the irony was not lost) and involved firm chairman Richard Edelman issuing a statement confirming the agency's commitment to climate-change science, and dismissing Hass. Like most crises, this one passed over—but it was not easily forgotten by the agency....