Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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CNN, Fox get news wrong: What apology? | The PR Coach

CNN, Fox get news wrong: What apology? | The PR Coach | Public Relations & Social Marketing Insight | Scoop.it
The news story should have been about the Supreme Court ruling on Obamacare.

 

Instead, it became a story about media screw ups and trying to get the story first instead of getting the story right.

 

Boy, did they ever blow it and there’s a cautionary tale for PR and crisis managers....

 

[The real story is the difference between a correction and an apology - JD]

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Inside Forbes: The 9 Realities of Building a Sustainable Model for Journalism - Forbes

Inside Forbes: The 9 Realities of Building a Sustainable Model for Journalism - Forbes | Public Relations & Social Marketing Insight | Scoop.it

I set out as an entrepreneur four years ago to change the world of journalism and build a digital business. I had a few decades in the news industry, one of them in new media, to guide me. During my journey, I’ve kept two quotes locked in my mind.

This one, from Don Logan, the former CEO of Time Inc., in response to how much he spent building the ill-fated Pathfinder Web site: “It’s given new meaning to me of the scientific term black hole.” The other was from Jeff Zucker, NBC Universal’s former CEO. In talking about digital video, he said: “Our challenge with all these ventures is to effectively monetize them so that we do not end up trading analog dollars for digital pennies.”

 

[Lewis DVorkin offers terrific insight into the search for a sustainable business model for journalism - JD]

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The De-Watergating of American Journalism | Gawker

The De-Watergating of American Journalism | Gawker | Public Relations & Social Marketing Insight | Scoop.it
Bob Woodward and Carl Bernstein's investigation into the origins of the Watergate break-in—which took place 40 years ago yesterday—is one of the most highly mythologized episodes in the history of journalism.

 

It represents the Platonic ideal of what journalism-with-a-capital-J ought to be, at least according to its high priesthood—sober, careful young men doggedly following the story wherever it leads and holding power to account, without fear or favor. It was also a sloppy, ethically dubious project the details of which would mortify any of the smug high priests of journalism that flourished in its wake. The actual Watergate investigation could never have survived the legacy it helped create....

 

[Great read, highly recommended - JD]

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The rise of citizen journalism | Guardian

The rise of citizen journalism | Guardian | Public Relations & Social Marketing Insight | Scoop.it
From live blogs on 'Occupy' protests to footage of Syrian atrocities on YouTube, filmmakers now have access to a wealth of raw material – but can it all be trusted?

 

In a digital world with a whole host of different ways to communicate a factual message it is increasingly hard to judge the value of amateur eyewitness film shot on a mobile phone and posted on the internet against a considered, observational documentary broadcast on a traditional television channel....

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