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CMI's Nonprofit Content Marketing 2015 research is out. Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. They’re trying more tactics, using more social media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers. Here’s a quick list of our favorite insights from this year’s report, including what a best-in-class nonprofit marketer looks like.
Jeff Domansky's insight:
Useful benchmarking for best practices for nonprofit PR pros. 
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...World Pulse's recent Girls Transform the World campaign invited girls and women to identify, share and reflect on barriers to girls' education and to propose solutions. World Pulse received hundreds of responses from some 60 countries, including from repressive societies where girls’ stories often go untold. The community shared stories about the effects of education policies, child marriage and pregnancy, security and school facilities. In addition to creating an active discussion inside the community, World Pulse aggregated and organized 350 stories and gave them to delegates of the G(irls)20 Summit, who then delivered the communiqué to the G20 summit.IJNet recently spoke with World Pulse Digital Action Campaign Manager Leana Mayzlina and Content Coordinator Kim Crane, and came away with these tips for engaging a community...
Jeff Domansky's insight:
Excellent case study in community engagement, nonprofit PR and activism...
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I have a short attention span, but I rock at multitasking. I may get bored easy but if you capture my attention, I could become your number one advocate. Please just cut to the chase, there’s no need for lengthy instructions; to me a picture’s worth a thousand words. At about 80 million strong, by 2017 these Americans, born between 1980-2000, will have more spending power than any other generationbefore us. You call me a millennial, but I prefer Rachael.... What does this mean for non-profits? If you figure out the secret sauce to reaching us now, not only will you execute better fundraising campaigns, but you increase your chances of creating lifelong donors.
Here are 5 things you need to start doing if you want to captivate my fellow millennials...
Jeff Domansky's insight:
Rachael Seda shares valuable tips for nonprotits...
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Smart PR: Chillisauce auctions World's Largest Bra, raises money for Breast Cancer Campaign...
“What can you do for no money?” was the challenge a high-powered venture capitalist (VC) shot at me after I pitched my business idea that required, I thought, $13 million to launch. He was testing me. How committed, driven and passionate was I about my idea. How creative could I get? I think of that line from the VC often when testing my ideas, or considering the aspirations of others. It’s easier to be creative with a lot of money. What can you do with just your imagination?...
[Creativity, zero budget for a great cause ~ Jeff]
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(WBNG Binghamton) In Breast Cancer Awareness Month, nation’s two largest breast cancer charities sign-on to protect consumers and charities.
In National Breast Cancer Awareness Month, New York Attorney General Eric T. Schneiderman on Thursday issued best practices to promote transparency in charitable “cause marketing” campaigns, a growing billion-dollar-a-year industry in which companies advertise that the sale or use of a product will result in a charitable contribution.
[These guidelines are worth studying by nonprofits who are actively fundraising ~ Jeff]
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Beth Kanter asks: How do you balance the spontaneity of social media with being strategic?
...One area of challenge: balancing strategic communications with spontaneity of social media. The spontaneous part is all the organic stuff, including relationship building, maintaining light touches and connections with your network until there is a moment of opportunity, being nimble and adaptable, and well, being social.
However, these grantees also have to integrate the use of social media into a strategic communications effort that will help further their work towards policy change to support children’s health care coverage. The early results like learning or engagement - the spontaneous stuff as Allison Fine likes to call it — are not always valued. That’s because boards or senior management (or funders) don’t always understand these are part of a strategy that leads to the strategic results. Sometimes these early results are presented out of context and easily dismissed. Therefore it is very useful to show a logical path of results or describe in a logic model....
[Beth Kanter shares some great tactics from savvy nonprofits - JD]
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Getting major media placements in outlets such as "NBC Nightly News" and The Huffington Post is every PR and media relations professional's dream—and if you can get 1 million or so people to visit your brand's website in response to the coverage, that's icing on the cake. This year, The Ohio State University Wexner Medical Center pulled off this feat using a brand journalism approach. Here's how it attracted so much public attention to the news so quickly....
Jeff Domansky's insight:
Here's a great lesson in brand journalism and how an Alzheimer's medical story went viral.
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It may be “not for profit” but it’s definitely all about PR results. Here are some of the best non-profit public relations tips, tools and resources to get your non-profit marketing programs rolling fast. Other PR resources you may like: Do-It-Yourself PR, Media Relations/Publicity and Media Training. The PR Coach’s blog This Just In… will also keep you current twice a week....
Jeff Domansky's insight:
Useful. More than 180 curated articles on nonprofit PR for all....
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Fundraising for non-profits is no easy task. No matter how noble the cause, getting folks to part with their hard-earned cash presents a tricky challenge.
But, more than ever, non-profits are relying on social media to reach their target audiences and help make the world a better place. Why social media? Because Facebook, Twitter and other networks are where the eyeballs are. In fact, socially shared content makes up 10% of all web content, at least according to analysis by the social platform ShareThis. 2012 saw more social effort and engagement than ever by non-profits, and the following infographic from MDG Advertising provides a handy overview. Based on statistics from a number of non-profit advocacy groups, it reflects a world of newfound potential for rallying people online for social good....
Jeff Domansky's insight:
Valuable look inside social giving and the infographic is a must-read for nonprofits and cause marketers.
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Why does it seem that raising money with social media is almost impossible?
We all know that retweets can travel faster than an earthquake and Facebook is basically word-of-mouth on steroids.
But why do most social media fundraisers fall flat?
The answer lies in understanding exactly how people use social media, and why these tools even exist in the first place....
[John Haydon answers a provocative question for nonprofits ~ Jeff]
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More than 1,200 people who struggle daily with homelessness and survival attended the Community Resource Exchange. I saw a story in each person – it was my job was to tell their stories with pictures and tweets.
This was a task I thought a lot about the night before the event. I wanted to tell stories, but I also wanted to be careful to be respectful and not invade privacy. I often cringe when I watch news coverage of such events showing the faces of people – in an unemployment line, at foreclosure help conference, those type of events. I worry about the dignity and privacy of those people.
The most difficult part of the day was looking into the dining room as the tables filled. I saw men who looked like my brothers, women who could be my mother. I didn’t want to go in, I wanted to be on the outskirts where I could stay somewhat removed. I had a lump in my throat and tears filled my eyes.
[Nice storytelling by @ImeldaDulcichPR ~ Jeff]
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From disaster aid in the U.S. to battling hunger in Africa, World Vision spotlights its work in ways that draw concerned readers and grab the media.
When snows buried rural Romania or tornadoes ripped through the American South and Midwest this year, World Vision rushed out Web updates on its work in those regions.
All this is part of a strategy of using search engines to draw in people interested in the problems that World Vision addresses—even if they didn't start out looking for the organization itself....
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Useful benchmarking for best practices for nonprofit PR pros.