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In an era when media and content strategies demand deep and broad storytelling methods over a variety of digital and print platforms, the press release still has a role to play – but that role is more limited than it once was. A concise, jargon-free press release can help you communicate real news directly to your target audiences: customers, prospects, investors or partners.
When you embed relevant hyperlinks in such an announcement, it can educate influencers in your market by leading them to resources beyond the release, such as videos, presentations, white papers, spec sheets and other pieces of content. And with keywords in your headline and copy, your press release can help your company get found online. All of those results are valuable, but if you’re counting on a press release to accomplish the following, you’re in for disappointment....
Like everything else in marketing, the press release is a changing form.