Public Relations & Social Marketing Insight

Content marketing is increasingly important in a world dominated by the Google algorithm and for good reason. Google’s constant tweaks of its search algorithm seeks to present searchers with the most relevant, timely, and valuable content and defeat the aims of techno-nerds who try to game the system to get their crappy content to rank well.

Bing does a similar thing with their algorithm. In fact, in a recent post, Rand of MOZ (formerly SeoMOZ) made some great arguments in favor of content marketing — not the least of which is that content marketing uses multiple search and social channels to build your online reputation and is thus less at risk from Google’s whims. Check out their Blackboard Friday on Link Building versus Content Marketing implications for SEO....