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The Public Relations Society of America’s ethical guidelines are perhaps the industry’s most widely recognized code for ethics. They cover the necessity for honesty, accuracy, integrity, and confidentiality. The Professional Standards Advisories (PSAs), designed to keep the PRSA code timely, address PR-specific areas and modern practices, including recording conversations, use of interns, video news releases, pay-for-play journalism, and disclosure guidelines.
Both codes are quite comprehensive and benefit PR agencies and companies when followed. But are they comprehensive enough? Perhaps it’s time for PR to adopt some of journalism’s ethical guidelines. PR inherently serves the public (it’s in the name), and PR practitioners are functioning more as journalists; more PR content is now reaching the public directly without review and without editing by independent journalists.
With this in mind, we’ve examined some principles from The Society of Professional Journalists’ Code of Ethics, not (yet) covered in PRSA’s code, that PR pros ought to consider adopting....
I personally don't agree with this. The CMA code of ethics for pr are thorough enough. They demonstrate honesty, accuracy and integrity and much other things, all of which relate to situations your most likely to be bound in as a pr practitioner. There is a significant difference between journalism and PR, and personally, our code of ethics are just right and cover enough.