Public Relations & Social Marketing Insight

What’s the state of public relations jobs in the last quarter of 2011 and looking ahead to 2012? In a word – opportunities.

All created by a ‘perfect storm’ of social media, business hiring to stay competitive and retirements generating new public relations jobs. As I carried out research for my new book, four factors caught my attention...

From the Olympics to presidential elections and enough headlines and scandals to entertain us for years to come, 2012 was a busy year for public relations professionals. Fortunately, for those looking to break into the business and those hoping to move up, job prospects continue to look promising for 2013.

A new research study by CareerBuilder and Economic Modeling Specialists Intl. (EMSI) highlighted the top 18 occupations with the most growth (most added jobs) since 2010. With 8,541 jobs added over the past two years, Public Relations Specialist snagged a place at #13 for the best jobs of 2013.

This year, we can expect a continuation of this trajectory, especially if PR proceeds to gain leeway in the battle against marketing and others over control of social media....