Marking the 100th Anniversary of the PR Profession’s Identity Crisis | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

...I started my business career as a public relations professional 30 years ago. Since then I have morphed into new careers like sales, marketing, business development, consulting, and teaching, but there is a little piece of my heart that will always belong to PR.

 

So I’m disheartened that the same tired questions about “what is PR?” that swirled around the profession when I started three decades ago are still taking up space today. In fact, nearly 100 years ago the first definition of public relations was issued and its practitioners have been in a state of chronic paranoia and self-psychoanalysis ever since....