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In September, Hillary Clinton released a devastating attack ad on Donald Trump, in which young girls are seen looking at themselves in the mirror while Trump's offensive remarks about women—in particular, their looks—are heard in the background.
The ad, titled "Mirrors," has gotten more than 5 million views on YouTube, and has been hailed by many as one of Clinton's strongest ads of the year.
Barack Obama's 2008 campaign manager, David Plouffe, told Slate last month: "I do think that Clinton will look back, particularly in suburban areas where they will be able to really drive good margins with women, that the ads helped. That ad where they show Trump's words and children listening? That stuff works!"
Now, Kathy Griffin has springboarded off the famous spot with a great parody of it. It's not subtle, but it is hilarious. Check it out below. Note: It features lots of NSFW language....
You may have seen Boaty McBoatface in the news recently and it sparked you to do a bit of digging on Google to get the full story. After doing some research on Boaty McBoatface, you likely found yourself on the Natural Environmental Research Council (NERC) website. This is exactly what NERC wants you to do. This story started when NERC opened an internet poll for naming suggestions on their brand new $287 million polar research vessel. Quickly, Boaty McBoatface rose to prominence, fueled by viral posts on the potential name of the British government’s newest research ship. Despite many comments and stories surrounding the merits of naming the ship Boaty McBoatface over more traditional names, one cannot deny the publicity this has provided to the NERC. When James Hand offered his suggestion for the new ship’s name, he likely did not foresee the popularity it would soon garner. NERC has James, who is a public relations professional, to partially thank for their sudden popularity. Regardless of the final ship’s name, NERC has been given crucial and valuable publicity on a topic worthy of our attention....
London's Waterloo Station has an attention-grabbing piece of cargo passing through: a crate made to hold "predatory livestock" for Jurassic World's fictional InGen Technologies.
With the summer blockbuster's opening weekend just a week away, Universal Pictures is clearly stepping up its marketing effort with cobranded partnerships like the (actually decent-sounding) Dairy Queen Jurassic Smash Blizzard and a big out-of-home push.
The Waterloo stunt quickly proved its worth in social media, vaulting to Reddit's front page today....
Journalism and media relations is ever-changing in the age of social news consumption. Understanding and adapting to the changing social landscape helps brands and public relations pros work more efficiently with journalists, which can establish and strengthen relationships with them.
The Edelman Media Network teamed with NewsWhip and Muck Rack to study news consumption in the age of social media. The study uncovered how journalists are adapting and how 76 percent of them feel more pressure to think about their story’s potential to get shared on social platforms.
The study took a deep dive into what ingredients made news stories social in 2014 across five sectors to better understand how media strategies must adapt....
Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s.d
Ever since Steven Spielberg featured Reese's Pieces in 1982's E.T. (after being turned down by short-sighted M&M reps), brands and content creators have embraced product placement as a sort of commercial symbiosis.
...In the meantime, enjoy revisiting a few of the more iconic moments of product integration (some paid, some not) that have helped to shape how writers and producers weave brands into their storylines—with mixed results:...
Don't act surprised. You knew it was coming, and the brands knew it was coming. The bad-on-purpose Sharknado 2: The Second One premiered last night on Syfy, and people watched it.
The subtitle of the writer and artist Austin Kleon’s new book, Show Your Work! is “10 Ways to Share Your Creativity and Get Discovered.” But that subtitle could just as easily be, “How to Self-Promote Without Being a Jerkface.” It’s an incredibly useful and compulsively readable short book about how to use social media and networking if you’re a creative person of any stripe.
Kleon, who gave the Keynote speech at this year’s SXSW, isn’t giving the same tired advice. The key to his method is to continuously share your work, whether or not you think it’s absolutely perfect, or absolutely finished. In fact, he encourages writers, artists, and musicians to pull back the curtain on their work and show the process. “By letting go of our egos and sharing our process,” Kleon writes, “We allow for the possibility of people having an ongoing connection with us and our work, which helps us move even more of our product.”...
Building high-profile links from media sources isn't that difficult when you know how to approach journalists with a good story....
There's no quick fix. Even before search was on my radar, I'd always believed in integrated communications. Link-building is just another component of what should be a multi-faceted approach, and as such, I believe that links are symptomatic of a well-executed PR campaign.
For any marketing campaign you should be looking to use multiple channels. However, the purpose of this post is to specifically explore ways of working with the media, and consequently how to build links on top-tier media sites....
Being a big fan of alcohol, I wondered why this was. Is it down to peer pressure? Social malaise perhaps? A sign of Britain heading down the proverbial pan? Or is it down to canny marketing and PR stunts? I suspect it could be the latter. I still remember Carling Black Label adverts from my distant youth. The 'Carlsberg don't do (insert here) but if they did, they'd probably be the best (insert here) in the world' slogan is practically part of the national lexicon.
But it's not all paid-for television advertising. The big beer companies often chuck in a cheeky PR stunt or two into the marketing mix. Here's my selection of ten of the best. In no particular order...
Stars like Kim Kardashian are still routinely paid five figures for a single tweet promoting a product, but how else can they carve out a profit from millions of social-media followers?
Luigi Picarazzi is president of Digital Media Management, a 25-person shop in Los Angeles that's dedicated to helping stars answer that question. The company focuses on securing deals with brands to do content integrations on celebrity websites, deals such as Mattel getting a writeup in Felicity Huffman's WhatTheFlicka.com; Vidal Sassoon represented in a Vanessa Hudgens Tumblr post with a #selfie photo of her curls; and Kate Walsh giving tips on running a small business in a post sponsored by financial planning service Learnvest .)
The company also works with an ad-tech vendor called Bre.ad that can show a full-page ad to users upon entering or exiting a site, or from links posted to social-media accounts. (Bre.ad shares ad revenue with its celebrity and publisher clients; its CEO Alan Chan says that some clients are making as much as $20,000 a month.)...
Has the rise of new media made it possible to practice PR without reporters? Absolutely. But is it smart? ...Thanks to the power of new information channels such as social networking, online video, and blogging, PR professionals can create and syndicate content at the click of a mouse. Forget a press conference or interview—instead, people and companies push out self-made online videos, blogs, and Facebook posts to avoid the hard questions and control their message.
You are your own media outlet—or at least you can be.
...Over the past few months I’ve spoken to two authors who’d signed with the same, well-reputed PR firm for a book launch campaign, paid a considerable amount of money and then…nothing. Barely a review or author interview to show for the firm’s initial promises and excitement. Needless to say, this makes my blood boil. It’s deeply unfair to the authors who placed their trust in this firm, it’s disrespectful of authors in general – taking advantage of their earnest hope and vulnerability – and it’s an insult to all the devoted, hard-working publicists out there who go above and beyond to generate results. It also brings to light something that absolutely has to change: Many – possibly most? – authors simply have no idea what they should look for when hiring a PR firm. Nor do they know what’s “normal” or what they should expect from this relationship. So here’s my laundry list of must-haves in determining whether the firm you hire to publicize your book is up to par, and in understanding whether it’s doing (or will do) what it should for you...
There’s a new ‘surprise’ PR campaign most days at the minute, but this one to highlight the reopening of the Rijkmuseum in Amsterdam – the National Museum – on April 13th is really quite good....
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What you need is some help from artists who’ve already blazed a trail and discovered what actually works. Because some of those ideas might work for you too. So check out the following list of excellent role models for tons of ideas. And don’t just stick to your own field – cross-pollinate and explore ideas from other disciplines....
Face it, we all end up with the occasional unwanted gift, and returning them can often be more trouble than it's worth. But Zappos is trying to fix that.
For the first 500 callers to (800) 927-7671 between 11 a.m. and 11 p.m. Eastern on Saturday, Dec. 26, the online retailer will offer a $100 Zappos gift card in exchange for any unwanted present you might have received, regardless of where it was purchased.
If you're one of the lucky 500, Zappos will send you a pre-paid return label that you can use to mail in the gift (which still needs to be in its original packaging)....
Last night, Julianne Moore won the best actress Oscarfor her role as a university professor whose descent into dementia due to early-onset Alzheimer’s Disease was portrayed in the filmStill Alice.
The amazing backstory behind the award is that all the big publishing houses had rejected Lisa Genova, the author of the novel Still Alicefrom which the movie was based....
As a spokesperson, you must understand what reporters consider newsworthy. You can often propel your story from important to newsworthy just by highlighting a different angle.
So, look at that story you're about to pitch, and see which of the following 16 elements it has (hopefully it has several). If you're not prioritizing those elements, turn them into your lead.
Have we been so distracted by social media that we have forgotten “the media” in our marketing efforts?
Ranking on the web helps grow awareness and attracts eventual sales. Great services and products supply solutions for consumers, but getting free attention in a national newspaper, a magazine and mass media can be a very effective marketing tactic.
Press outreach and mass media attention is often a problem for many businesses. Below, you’ll find a long list of solutions to help you establish, improve, and solidify your outreach capabilities....
Social media contests: Discover how Intuit QuickBooks used social media to supercharge their contest, promoting their mission and vision to their audience.
Do you want to promote your company’s mission and vision to your target audience?
Are you wondering how to get the most out of your contests with social media?
In this article you’ll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, promoting their mission and vision to their target audience....
In many ways stoke could be used interchangeably with the more marketing-friendly word “buzz.” You can think of stoke as buzz around a brand, product or athlete that simultaneously inspires and excites.
Stoke isn’t the place to get really granular about product details, features, or techy insights. It’s a lot more about building a story, putting forward your brand and letting potential customers aspire to the life your products can help create. Even specific products can take a backseat in many cases.
Ever seen one of those GoPro promotional videos of people doing crazy things in beautiful locations? You know that feeling you get in your gut that you want to go there, and do those things? That’s you getting stoked. Thanks GoPro!...
PR tale of woe......Do you know how many pitches I responded to? One. It was one of the shortest pitches of the hundreds I received, but it got straight to the point. The PR person addressed me by name (and even spelled it correctly!) Far more importantly,
She had tied the idea she was presenting into not one but two of the articles I’d recently written to suggest how the spokesperson and topic she was presenting would tie into a great next story for me that would build well upon the things I had already done.
She quickly highlighted the high points of the company’s recent achievements and news. And she suggested a reasonable and convenient way we could follow up together. No pushiness. No form letter. No guile. But it was clear she had done her homework to provide a meaningful idea that was intended entirely for me.
I wrote back that she had won the jackpot.....
How clients interact with a brand has changed significantly. Now the customer experience extends far beyond customer service, and so it should....
If you didn’t know better you could be forgiven for thinking that the line was for an über cool nightclub. World class underground House music is pumping from the speakers and there is a doorman looking after the crowd outside. Unlike a nightclub doorman though, he is offering free gelato taste tests to help ease the decision making process once inside.
Even if you can’t make it to Surry Hills or Darlinghurst on a chilli winters night, the customer experience extends across the globe via their popular Facebook page. Messina’s Facebook audience enjoys (amongst other things) a personalized level of social media customer service that makes them feel like they are part of the brand. I guess you get the idea. Messina is nailing their customer experience.Forrester Research’s study ‘The State Of Customer Experience Management‘ suggests that over 90 percent of companies rate customer experience as a top priority moving ahead.
So what separates customer experience from customer service and what can your business do to improve your customer experience?...
Flip through a SlideShare full of ways to avoid annoying journalists when pitching your stories....
It didn’t take me long to figure out that anyone who works in PR is caught in the vast space between fact and fiction, perception and reality, and needs to constantly manage executive expectations while also maintaining effective and fruitful relationships with journalists.
Ronn Torossian, a brash public relations expert in his own right, once said of his field: “PR is a mix of journalism, psychology, and lawyering -- it’s an ever-changing and always interesting landscape.”
Given the confluence of factors that go into PR on any given day, along with the fact that 99% of businesses I know wish they got more press, better press, or different press on a daily basis, we decided to go to the experts on this issue. We asked a slew of journalists, producers, editors, and bloggers for their ultimate pet peeves: the things we as marketers do on a daily or weekly basis that make them want to scream, cry, block our emails, or ignore PR pitches altogether. Here's what they had to say....
Read tips from event planning, media and marketing experts, and those who have held successful events.... Memorable events don’t just happen. Organizing and holding an event takes planning. Whether it’s a conference, seminar or a customer appreciation day, and whether you have three weeks to plan or an entire year, your event’s success is in the details. We’ve collected 42 small business event planning tips from the experts, including some of the organizers of the annual Small Business Influencer Awards....
Owner Samy threatens diner after 90 min wait for pizza" You're about to witness one of the biggest social media meltdowns and PR fails in the short recorded history of the Internet. The big question is was it all a staged publicity stunt? It all happened on the season finale of chef Gordon Ramsay's Kitchen Nightmares.
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![S%*t PR People Do That Journalists Hate [SlideShare] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/YPMNcFGQt5YdWIK85Cu44zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Kathy Griffin does a very funny sendup of the Clinton campaign's Trump attack ad and she gives the Donald big shade. Funny and recommended viewing if you like political satire. 9.5/10