Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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49 Amazing Examples of How Creative Artists Use Blogging to Promote Their Art

49 Amazing Examples of How Creative Artists Use Blogging to Promote Their Art | Public Relations & Social Marketing Insight | Scoop.it

What you need is some help from artists who’ve already blazed a trail and discovered what actually works. Because some of those ideas might work for you too. So check out the following list of excellent role models for tons of ideas. And don’t just stick to your own field – cross-pollinate and explore ideas from other disciplines....

Jeff Domansky's insight:

Are you an artist, performer or writer struggling to work out how to promote yourself online? Steal some ideas from these people who've already cracked it.

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Jason Sadler auctions his last name to raise cash | CNNMoney

Jason Sadler auctions his last name to raise cash | CNNMoney | Public Relations & Social Marketing Insight | Scoop.it
Jason Sadler, a 30-year-old entrepreneur, is auctioning off rights to his last name for one year so that he can can raise money to invest in his IWearYourShirt startup.

 

Sadler, who lives in Jacksonville, Fla., makes a living wearing T-shirts. For a fee, Sadler will wear a sponsored T-shirt featuring a company's logo for a full day or an entire week. He calls his company IWearYourShirt and, of course, uses social media to get the word out about his latest clients.


But like any small-business person, he needs capital.


Which leads to his latest idea: He is holding an online auction and will legally change his last name to the name of any company that makes the highest bid....

 

[$250K in revenue, ingenuity, lots of buzz. Top bid is $34.5K so far. Successful or stupid? Comments alone are worth reading. ~ Jeff]

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The Art Of Self-Promotion: 6 Tips For Getting Your Work Discovered

The Art Of Self-Promotion: 6 Tips For Getting Your Work Discovered | Public Relations & Social Marketing Insight | Scoop.it

The subtitle of the writer and artist Austin Kleon’s new book, Show Your Work! is “10 Ways to Share Your Creativity and Get Discovered.” But that subtitle could just as easily be, “How to Self-Promote Without Being a Jerkface.” It’s an incredibly useful and compulsively readable short book about how to use social media and networking if you’re a creative person of any stripe.


Kleon, who gave the Keynote speech at this year’s SXSW, isn’t giving the same tired advice. The key to his method is to continuously share your work, whether or not you think it’s absolutely perfect, or absolutely finished. In fact, he encourages writers, artists, and musicians to pull back the curtain on their work and show the process. “By letting go of our egos and sharing our process,” Kleon writes, “We allow for the possibility of people having an ongoing connection with us and our work, which helps us move even more of our product.”...

Jeff Domansky's insight:

Writer and author Austin Kleon shares some guidelines for promoting your work without spamming from his new book, Show Your Work! 10 Ways to Share...

Joan Puighermanal Oller's curator insight, March 24, 2014 11:54 AM

Faig esforços per a sumar-me a aquesta nova fe.

Laura Avila's curator insight, March 24, 2014 3:48 PM

It's so important to keep the balance between being visible and being obnoxious. Connections with publics are so important to maintain.

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Creative Bra PR in London | PR Blog News

Creative Bra PR in London | PR Blog News | Public Relations & Social Marketing Insight | Scoop.it
Smart PR: Chillisauce auctions World's Largest Bra, raises money for Breast Cancer Campaign...

 

“What can you do for no money?” was the challenge a high-powered venture capitalist (VC) shot at me after I pitched my business idea that required, I thought, $13 million to launch. He was testing me. How committed, driven and passionate was I about my idea. How creative could I get? I think of that line from the VC often when testing my ideas, or considering the aspirations of others. It’s easier to be creative with a lot of money. What can you do with just your imagination?...

 

[Creativity, zero budget for a great cause ~ Jeff]

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