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London's Waterloo Station has an attention-grabbing piece of cargo passing through: a crate made to hold "predatory livestock" for Jurassic World's fictional InGen Technologies.
With the summer blockbuster's opening weekend just a week away, Universal Pictures is clearly stepping up its marketing effort with cobranded partnerships like the (actually decent-sounding) Dairy Queen Jurassic Smash Blizzard and a big out-of-home push.
The Waterloo stunt quickly proved its worth in social media, vaulting to Reddit's front page today....
Here's a PR stunt that was of Jurassic proportions.