What's driving the publisher pivot to video, in 5 charts (hint: ad $$$) - Digiday | Public Relations & Social Marketing Insight | Scoop.it

From legacy media companies like Fox to cannabis-themed startups, many publishers are going all-in on video.

Recent investments in video have usually come at the expense of the written word, as media companies like MTV News and Mic have laid off writers to shift to video. With ad budgets shifting to video, publishers are frantically chasing the money, spawning consternation and second-guessing throughout the media industry.

Here are five charts that summarize what’s going on.