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Curated by Jeff Domansky
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Norway to become 1st country to switch off FM radio

Norway to become 1st country to switch off FM radio | Public Relations & Social Marketing Insight | Scoop.it
From www.cbc.ca - January 5, 2017 11:45 PM

Norway is set to become the first nation to start switching off its FM radio network next week, in a risky and unpopular leap to digital technology that will be closely watched by other countries considering whether to follow suit.

Critics say the government is rushing the move and many people may miss warnings on emergencies that have until now been broadcast via the radio. Of particular concern are the two million cars on Norway's roads that are not equipped with digital audio broadcasting (DAB) receivers, they say.

Sixty-six per cent of Norwegians oppose switching off FM, with just 17 per cent in favour and the rest undecided, according to an opinion poll published by the daily Dagbladet last month.

Nevertheless, parliament gave the final go-ahead for the move last month, swayed by the fact that digital networks can carry more radio channels....

Jeff Domansky's insight:

Here's an interesting development in the world of radio, around the world.

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Radio Research and The Data Whisperer

Radio Research and The Data Whisperer | Public Relations & Social Marketing Insight | Scoop.it
From jacobsmediablog.com - April 9, 2015 3:03 AM

In the past few weeks, we’ve leaked a few data slides, but I think the misshapen pyramid below may be the most important of them all to radio. In the survey, we provide respondents with a long list of attributes, and ask them to tell us which ones are the main drivers behind why they tune in AM/FM stations....

Jeff Domansky's insight:

Listen up to what's happening in radio according to the latest research. Very interesting insights for marketers.

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Infographic: Radio Still Rules The Road

Infographic: Radio Still Rules The Road | Public Relations & Social Marketing Insight | Scoop.it
From www.statista.com - April 13, 2016 4:19 AM

Music downloads and streaming services accounted for over 70 percent of US music industry revenues in the first half of last year, according to RIAA data. Despite the inexorable rise of digital music, however, there is one last bastion where the AM/FM radio reigns supreme: the automobile.


Back in 2010, 6 percent of American drivers had listened to online radio and this increased to 37 percent in 2016, according to a report from Edison Research. Despite that increase, nothing trumps the good old AM/FM radio for in-car audio. 84 percent of American drivers use the radio at least some of the time, compared to 56 percent who still play tunes through their CD system.


As modern stereo systems with smartphone connectivity become standard in new vehicles, the radio will probably become less popular among drivers with digital music gaining more traction....

Jeff Domansky's insight:

This chart shows the percentage of people in the U.S. who currently ever use radio in their primary car.

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Quatasia Dixon's curator insight, June 15, 2016 9:10 PM

The car is where digital music doesn't takes over. Although the newer cars are coming equipped to play digital music, at some point the radio will be played. Some people may not ever play digital media in their car just to hear something different. I will listen to the radio until it gets repetitive. If the car isn't equipped, I just deal with it.
Michael Johnson's curator insight, November 13, 2016 7:37 PM

This website is simply a statistics database, very unbiased and reliable. The article is simply an infographic showing what most people use for listening in a car. With the development of technology and popularity of streaming it's interesting to see radio still on top here. i wonder how long radio will hold on to that.
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Aussie DJ scandal: Does radio share the blame? | CNN

Aussie DJ scandal: Does radio share the blame? | CNN | Public Relations & Social Marketing Insight | Scoop.it
From edition.cnn.com - December 12, 2012 10:48 PM
A suicide that followed an Australian radio prank is forcing American radio broadcasters to look in the mirror.

..."It was a feeding frenzy last week when the prank first happened," said Paige Nienaber, a radio consultant for about 100 stations. "We thought, 'This is the greatest thing ever!' Then, of course, it became a tragedy."

Although the story is Topic A on U.S. airwaves, where pranks and stunts are all too common, it's hard to know what's being said off the air -- when studio microphones are not live.

The blame is widespread, says 40-plus-year radio veteran Bruce Kelly. "Most of the industry people I've talked to are saying it's not the DJs' fault. But it does make radio as a whole look pretty stupid."...
Jeff Domansky's insight:

Radio reconsiders but will soon be back to the same old tricks for ratings.

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