Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Infographic: Radio Still Rules The Road

Infographic: Radio Still Rules The Road | Public Relations & Social Marketing Insight | Scoop.it

Music downloads and streaming services accounted for over 70 percent of US music industry revenues in the first half of last year, according to RIAA data. Despite the inexorable rise of digital music, however, there is one last bastion where the AM/FM radio reigns supreme: the automobile.


Back in 2010, 6 percent of American drivers had listened to online radio and this increased to 37 percent in 2016, according to a report from Edison Research. Despite that increase, nothing trumps the good old AM/FM radio for in-car audio. 84 percent of American drivers use the radio at least some of the time, compared to 56 percent who still play tunes through their CD system.


As modern stereo systems with smartphone connectivity become standard in new vehicles, the radio will probably become less popular among drivers with digital music gaining more traction....

Jeff Domansky's insight:

This chart shows the percentage of people in the U.S. who currently ever use radio in their primary car.

Quatasia Dixon's curator insight, June 15, 2016 9:10 PM

The car is where digital music doesn't takes over. Although the newer cars are coming equipped to play digital music, at some point the radio will be played. Some people may not ever play digital media in their car just to hear something different. I will listen to the radio until it gets repetitive. If the car isn't equipped, I just deal with it.

Michael Johnson's curator insight, November 13, 2016 7:37 PM

This website is simply a statistics database, very unbiased and reliable. The article is simply an infographic showing what most people use for listening in a car. With the development of technology and popularity of streaming it's interesting to see radio still on top here. i wonder how long radio will hold on to that.

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Radio Research and The Data Whisperer

Radio Research and The Data Whisperer | Public Relations & Social Marketing Insight | Scoop.it

In the past few weeks, we’ve leaked a few data slides, but I think the misshapen pyramid below may be the most important of them all to radio. In the survey, we provide respondents with a long list of attributes, and ask them to tell us which ones are the main drivers behind why they tune in AM/FM stations....

Jeff Domansky's insight:

Listen up to what's happening in radio according to the latest research. Very interesting insights for marketers.

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