Public Relations & Social Marketing Insight
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Curated by Jeff Domansky
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Bringing Cheer to Our Ears: Holiday Music on the Airwaves Is Another Annual Tradition

Bringing Cheer to Our Ears: Holiday Music on the Airwaves Is Another Annual Tradition | Public Relations & Social Marketing Insight | Scoop.it
From www.nielsen.com - November 30, 2016 11:26 AM

It may seem like you’re hearing the same holiday songs being played over and over again during the holiday season, and you are.


The top 10 most-played holiday songs make up less than 1% of the total library, but garner 19% of the airplay. So, who tops the holiday music charts? And how do sales and on-demand streaming differ?


Although new artists are reproducing their own versions of classic holiday tunes while creating new ones as well, the charts seem to have a fondness for the classics,  as they continue to top the charts.


During the holiday season, stations that switch to all-holiday are out with the new and in with the old. Adele, who’s song “Hello” typically tops the chart for U.S.-based AC stations, said goodbye to her ranking during the 2015 holiday season when Mariah Carey’s rendition of  “All I Want For Christmas Is You” took over.


Mariah’s song, which is now more than 20 years old, also ranked the highest in the number of streams, with approximately 44 million on-demand streams during the 2015 holiday period.

Jeff Domansky's insight:

Holiday music has proven to be a huge success across the country’s radio airwaves. Nielsen research tells us which markets play the most holiday tunes and which songs are most popular.

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Radio Research and The Data Whisperer

Radio Research and The Data Whisperer | Public Relations & Social Marketing Insight | Scoop.it
From jacobsmediablog.com - April 9, 2015 3:03 AM

In the past few weeks, we’ve leaked a few data slides, but I think the misshapen pyramid below may be the most important of them all to radio. In the survey, we provide respondents with a long list of attributes, and ask them to tell us which ones are the main drivers behind why they tune in AM/FM stations....

Jeff Domansky's insight:

Listen up to what's happening in radio according to the latest research. Very interesting insights for marketers.

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Infographic: Radio Still Rules The Road

Infographic: Radio Still Rules The Road | Public Relations & Social Marketing Insight | Scoop.it
From www.statista.com - April 13, 2016 4:19 AM

Music downloads and streaming services accounted for over 70 percent of US music industry revenues in the first half of last year, according to RIAA data. Despite the inexorable rise of digital music, however, there is one last bastion where the AM/FM radio reigns supreme: the automobile.


Back in 2010, 6 percent of American drivers had listened to online radio and this increased to 37 percent in 2016, according to a report from Edison Research. Despite that increase, nothing trumps the good old AM/FM radio for in-car audio. 84 percent of American drivers use the radio at least some of the time, compared to 56 percent who still play tunes through their CD system.


As modern stereo systems with smartphone connectivity become standard in new vehicles, the radio will probably become less popular among drivers with digital music gaining more traction....

Jeff Domansky's insight:

This chart shows the percentage of people in the U.S. who currently ever use radio in their primary car.

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Quatasia Dixon's curator insight, June 15, 2016 9:10 PM

The car is where digital music doesn't takes over. Although the newer cars are coming equipped to play digital music, at some point the radio will be played. Some people may not ever play digital media in their car just to hear something different. I will listen to the radio until it gets repetitive. If the car isn't equipped, I just deal with it.
Michael Johnson's curator insight, November 13, 2016 7:37 PM

This website is simply a statistics database, very unbiased and reliable. The article is simply an infographic showing what most people use for listening in a car. With the development of technology and popularity of streaming it's interesting to see radio still on top here. i wonder how long radio will hold on to that.
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