Public Relations & Social Marketing Insight

Is your thought leadership strategy using research wisely? It's not about proving your intelligence to customers, but rather about moving beyond "showing off" and actually providing something of value...

According to CMI, 57 percent of marketers feel publishing original research is an effective content tactic. But let’s be frank, much of what passes for “research” is just a small cut above a Survey Monkey experiment led by your summer intern (no offense to hard-working summer interns).

Tellabs happens to do original research well. Really well. And George Stenitzer, CMO of Tellabs, did not disappoint when we asked him to talk about Tellabs’ success using original, robust original research as part of its thought leadership strategy....

Andrew Mason’s resignation letter last week reflected the best of storytelling in business communications.

With this in mind, I tried to track down Mr. Mason to take us behind the curtain in how the letter came about.

Unfortunately, he proved elusive.

If Mason had agreed to an interview, I suspect the exchange would have gone something like this:...