Public Relations & Social Marketing Insight
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Curated by Jeff Domansky
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12 Free Social Media and Brand Monitoring Tools We Love (and Why)

12 Free Social Media and Brand Monitoring Tools We Love (and Why) | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - August 29, 2017 2:24 AM

Reputation is everything. And on the internet, that couldn't be more true.It's important to always know what people are saying about you -- whether it's your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms.

 

So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks.

 

Nearly all of these tools are free, but some offer paid versions with more features and capabilities. Let's dive into each one -- and see if you want to test them out today....

Jeff Domansky's insight:

Check out these free social media and brand monitoring tools to take your social game to the next level.

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More Companies Monitoring Social Media for Adverse PR | MediaPost

More Companies Monitoring Social Media for Adverse PR | MediaPost | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - September 25, 2014 10:11 AM

The proportion of corporate directors who say their companies are monitoring social media for “adverse publicity” (a gentle euphemism) has increased from 32% in 2012 to 41% today, according to the latest Corporate Directors Survey from PricewaterhouseCoopers.


However, as these figures indicate more than half of corporate directors still believe their companies aren’t doing a good enough job of keeping an eye out for adverse publicity: 55% of the PwC survey respondents said their companies either aren’t monitoring social media efficiently, or aren’t doing it at all. That’s down moderately from 61% in 2012.


PwC found a similar story in regards to social media strategies for applications like marketing, research, and internal communications. Thus 40% of respondents said their companies are leveraging social media for strategic goals, while 54% said their companies’ efforts to leverage social media are insufficient or nonexistent; both figures are unchanged from two years ago....

Jeff Domansky's insight:

55% of corporate directors believe their companies are not monitoring or not monitoring effectively for potential PR problems. More interesting data in this research report for PR, crisis and reputation managers. Valuable reading  9/10

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Top Tips and Tools for Online Reputation Management

Top Tips and Tools for Online Reputation Management | Public Relations & Social Marketing Insight | Scoop.it
From www.cio.com - November 16, 2014 2:41 AM

Search engine optimization experts share tips and tools to help you manage your company's online reputation.


A handful of companies offer free and paid online reputation management services for consumers and businesses, including  Reputation.com and Brand Yourself. In addition to using these services, or in lieu of them, both small and midsize businesses and enterprise digital marketers can take strategic steps to ensure their companies' online reputations are solid.


The following 15 tips and eight tools are all valuable and effective ways to help manage your organization's corporate reputation online....

Jeff Domansky's insight:

Great collection of tools for reputation management as well as advice.

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Marco Favero's curator insight, November 16, 2014 6:07 AM

aggiungi la tua intuizione ...
Darcy Bevelacqua's curator insight, November 17, 2014 11:54 AM

Everyone needs to check thier on line reputation on a regular basis before it becomes a crisis. 
Melanie Leszcynski's curator insight, December 10, 2014 11:10 AM

I like this article a lot because it shows a helpful step by step way to better understand your company's reputation on the internet. You'll be able to track whatever your typical computer user would see when searching for your company or things related to your company. Tracking these types of topics manually can save you money if you're a small business trying to make your reputation better tailored to your consumers. Larger companies may pay someone else to do it, however, it could also be a good way for large companies to check and make sure whichever third party they're using is doing their job in the best interest of your company. 
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13 issues management early warning tools to help protect reputation | Craig Pearce

13 issues management early warning tools to help protect reputation | Craig Pearce | Public Relations & Social Marketing Insight | Scoop.it
From craigpearce.info - June 4, 2013 11:17 PM

There are many ways in which reputation-threatening and stakeholder relationship-threatening issues can be identified. Early identification and strategic action are key to dealing with issues successfully. So having tools in place which make it easy and intuitive for a public relations professional to identify issues are a boon for reputation protection and enhancement....

Jeff Domansky's insight:

Craig Pearce has a list of 13 listening and monitoring tools to help you manage your reputation.

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