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This year’s Trust Barometer shows something amazing. The biggest increase in trust hasn’t been in the media or NGOs or the government… it’s been in the private sector.
The general public wants businesses to lead the way when it comes to societal issues. More specifically… Edelman says the data shows people want CEOs to be more visible.
They want to know the person leading a business. They want to know their values and where they stand on social issues....
Trust is the most valuable commodity in business, which is why we are all in the trust business. Tony Gnau looks at this year's Trust Barometer.