Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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Analysis | Trump’s 3,000 websites — and what they say about his rise to power

Analysis | Trump’s 3,000 websites — and what they say about his rise to power | Public Relations & Social Marketing Insight | Scoop.it
From www.washingtonpost.com - February 22, 2017 4:21 PM

In Trump We Trust — .com, that is.

Not your politics? Maybe check out ThrowOutTrump.com.

Actually, they're both empty websites, what you call parked domain names: bought and paid for, but not used.

More interesting is that they both belong to the same guy — Donald J. Trump.

A big hat tip to CNN, which had the idea to search for all websites registered by the Trump Organization and came back with a list of more than 3,000 — all the way back to the original DonaldJTrump.com, registered in 1997....

Jeff Domansky's insight:

Managing your reputation online is partly about securing domains either positive or potentially negative. And the Trump organization has 3000 domains in its orbit. That's a lot of reputation management.

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Here Are The Best-Loved Businesses On Twitter In 2012 | AllTwitter

Here Are The Best-Loved Businesses On Twitter In 2012 | AllTwitter | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - January 4, 2013 10:56 PM

Twitter offers lots of great intel. Beyond the business basics like figuring out the best times to post on Twitter, there’s fun stuff like figuring out which books to buy for your friends based on their tweet data.

 

...How did they come up with the sentiment score? ”Topsy analyzes about 200 million English-language tweets each day, computes minute-by-minute sentiment for every term in every tweet, and creates scaled scores for all terms, such as the brands and businesses listed here. The scores range from 0 (negative) to 100 (positive), with 50 as neutral.”...

Jeff Domansky's insight:

Very interesting Twitter sentiment analysis...

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Becoming a "Corporate Executive Tweeter" | Social Media Today

Becoming a "Corporate Executive Tweeter" | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - April 21, 2012 11:39 PM
When I started to run my own business years ago, I never would have guessed that, come 2012, I would be expected to update the internet on my life in 140 characters or less.

 

Yet here I am, keeping as close an eye on my Twitter feed as I do on my iPhone and e-mail. In this digital age CEO’s are expected to tweet.

 

An excellent little article by e-marketer on research done by social branding firm BRANDFog tells us that 78% of people surveyed on topics related to businesses using social media felt that CEO participation leads to better communication, and 77% of respondents said they were either more likely or much more likely to buy a product from a company that uses social media to help define a company’s image....

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4 Strategic Requirements For Corporate Tweeting | Fast Company

4 Strategic Requirements For Corporate Tweeting | Fast Company | Public Relations & Social Marketing Insight | Scoop.it
From www.fastcompany.com - January 20, 2012 7:59 PM

...More fundamentally, companies of all sizes are now confronting how Twitter strategies align or don’t align with their larger business strategies. Bottom line: Twitter deserves its own strategic plan as a discrete component of the larger corporate digital media plan. After all, Twitter’s speed, capacity, and influence outsize any other social media channel at the moment.

 

There’s a universe of choice out there in terms of deploying and using Twitter--incuding Twitter's new enhanced brand pages--which means a whole lot to think about as companies try and fail and then finally hit on what works for them. In turn, their Twitter decisions directly affect how they must now fundamentally define their ongoing reputation management and stakeholder outreach. Consider…

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Does the ‘CEO As LinkedIn Influencer’ Strategy Work? - PRNewser

Does the ‘CEO As LinkedIn Influencer’ Strategy Work? - PRNewser | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - October 9, 2013 11:25 PM

Any PR firm working with a big business client today will advise that client’s public face to become, well, more public. This means going digital, either on social media or in corporate communications designed to get internal teams and investors excited. But what about going a step further and creating editorial content in the interest of becoming a digital thought leader/business strategist a la Richard Branson or Tony Hsieh? (It’s not enough to write a book anymore.)

We ask because, before today, we’d never heard of JetBlue Airways chairman Jeff Peterson. But now we don’t just know who he is—we know that he has some ideas about how to make his industry more efficient. You can see by the numbers that his LinkedIn post on “A Common Sense Solution to Slow Airline Boarding” has been quite successful....

Jeff Domansky's insight:

Gut instinct says Influencer program is smart PR and reputation management. Sure, if you're not shilling, spinning or shouting (marketing).

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An Open Letter to Cathryn Sloane From Someone Over the Age of 25 | Mack Collier

From www.mackcollier.com - July 22, 2012 6:42 PM
Dear Cathryn, Wow, it's been a rough couple of days for you, hasn't it?

 

I think almost every person over the age of 25 working in social media has linked to your article on ‘Why Every Social Media Manager Should Be Under 25‘. And while I think everyone over the age of 25 knew what the reaction to it would be, it seems to have caught you by surprise.

 

And that’s what I wanted to talk to you about.

 

Your core message, that ‘your generation’ is familar with social media because you’ve always used these tools, is a good one. As are your thoughts that as such, ‘your generation’ has much to offer on how companies can and should be using these tools. A very good and valid message.

 

Unfortunately, due to the tone of your article that wasn’t the message that 99% of your readers heard. Here’s what most people thought your message was...

 

[Guess I liked the debate 'cause I'm over 25 LOL. And you must read her original post and the fast-growing number of comments, mostly from offended older-than-25ers - JD]

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Your Personal Brand: Normal is Not Enough! | Personal Branding Blog - Dan Schawbel

Your Personal Brand: Normal is Not Enough! | Personal Branding Blog - Dan Schawbel | Public Relations & Social Marketing Insight | Scoop.it
From www.personalbrandingblog.com - January 29, 2012 8:44 PM
When it comes to your personal brand, normal isn't good enough. We list three strategies to help you change that mindset and stand out effectively!

 

...Being average, playing it safe or blending in with the crowd is no way to define your personal brand. Rather, normal is not enough. Effective brands take risks, stand out effectively and put in the hard work....

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