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I once wrote a blogpost about JK ROWLING’S TERRIBLE BRANDING MISTAKE (AND WHAT YOU CAN LEARN FROM IT), which criticized her choice to publish a depressing, drug-infused family tragedy right after finishing her last Harry Potter book. The new book, titled The Casual Vacancy, was torn apart by hardcore JK Rowling fans who bought the novel for their little kids, expecting it to be a children-friendly story. But instead of friendship and magic, they found heavy cursing, murder, and rape.
In my opinion, which I expressed in the post, this was a bad branding choice on JK’s account, but oh my, the world thought otherwise.
The post discussion quickly escalated into a sh!%storm. The comments piled up by the dozens within hours. I even got hate mail, telling me to take down that post because how dare I tell a successful person what to do. For me, it was simply a post about branding, but many turned it into a controversy about power and gender....
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