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Rogers Communications and AMC – the home of extremely popular shows such as Breaking Bad, The Walking Dead, Mad Men, The Killing and Hell on Wheels – are in the midst ofnegotiating new terms for Rogers to carry AMC content. And as we’ve seen with other recent negotiations, most recently between the NHL and the NHLPA, the sticking point is usually money.
This shouldn’t be surprising. AMC delivers a great product and the popularity of its shows has grown exponentially. Therefore, AMC feels it’s fair that they receive more revenue.
However, a trend is now emerging where parties are engaging the court of public opinion far earlier in the negotiation process than ever before. AMC has even started a “Keep AMC in Canada” campaign to enlist their unholy legion of Walking Dead fans to apply pressure on Rogers....
The art of negotiation in the court of public opinion: Rogers vs. AMC