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Welcome to the findings of the BrightLocal Local Consumer Review Survey 2015.
This annual survey is an exploration into how consumers both read & use online reviews. It seeks to qualify the value that users place on reviews that they read & how this impacts their opinions & actions when searching for a local business to use. The survey is specifically concerned with reviews for local business services and not wider product reviews.
Key 'Takeaways' From Research:
- 92% of consumers now read online reviews (vs. 88% in 2014)
- 40% of consumers form an opinion by reading just 1-3 reviews (vs. 29% in 2014)
- Star rating is #1 factor used by consumers to judge a business
- 44% say a review must be written within 1 month to be relevant
- Only 13% of consumers consider using a business that has a 1 or 2 star rating
- 68% say positive reviews make them trust a local business more (vs. 72% in 2014)
- Consumers are becoming more concerned about fake reviews
Think customer reviews of your business don't matter? Research says you should think again!