Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Ferguson Police Tactics Equal PR Fail

Ferguson Police Tactics Equal PR Fail | Public Relations & Social Marketing Insight | Scoop.it
Like so many of you, I have been stunned by the images of a militarized police force in Ferguson, MO harassing, tear gassing, arresting and even beating citizens who are protesting the police shoot...


...Let me be clear – these police actions are absolutely wrong from a human perspective too. And, from what I have seen, they have trampled on the people’s right to assemble, freedom of the press, free speech, destruction of personal property, unlawful arrests and likely dozens of other rights I’m not even familiar with.


But, strictly from a PR perspective, they are cutting of their own noses to spite there faces....

Jeff Domansky's insight:

An epic PR and policing failure. Contrast Ferguson police actions with Missouri State Police efforts to reach out, communicate and deescalate the crisis.

wanderingsalsero's comment, August 15, 2014 11:05 PM
I agree totally Jeff. I've posted lot of stuff about it too. But this is just the result of a trend that some people (AKA: 'kooks', conspiracy theorists, etc.) have been trying to call attention to for years. This is not the same America we were born into and I'm afraid it's going to be very, very traumatic (at best) to turn it around.
Jeff Domansky's comment, August 15, 2014 11:45 PM
WanderingsAlero thanks for comments. Truly a tragedy made worse by poor police response.
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Marketing communication as issues management for PR | Public relations and managing reputation

Marketing communication has the potential to work effectively as issues management because it is a proactive, ‘friendly’ mode of communication.

and may not necessarily raise suspicious hackles from stakeholders.

Certainly, the marketing communication dimension of business communication, in the context of issues management, may have been glossed over quite significantly.

Marketing communication is an unusual discipline, if indeed it is a discipline. I tend to think of it as a set of tactical mechanisms that fall under both marketing and public relations.

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